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How B2B Video Strategies are Evolving

Oktopost

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

B2B 127
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95
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Less is More: B2B Content for Results

Oktopost

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. When Addie isn’t writing posts or outlining strategies you can find her heading to a yoga class, baking, or filming Tik Toks. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube.

B2B 97
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Bullet Train and B2B Marketing: The High-Stakes World of Adaptability and Strategy

Koka Sexton

At first glance, the movie Bullet Train and the world of business-to-business (B2B) marketing may seem like vastly different subjects with little in common. The film follows a group of assassins who are on a mission to eliminate a high-value target, but things quickly go wrong as they are pursued by a ruthless killer.

B2B 69
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Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming.

B2B 89
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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Writing, filming, editing, graphic designing – even just idea creation. Knowing that kale is good for us doesn’t make it go down any easier.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.