Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Training 229

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. Higher education marketing is challenging because it involves targeting three quite different audiences: Prospective students who might want to study at the institution.

Examples 165

Examples Instagram Brands Transportation 165

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics.

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

FEBRUARY 2, 2015

He has been working hard to evolve the culture of content marketing ever since. Through workshops, visual storytelling, and information design, he helps everyone from marketing to sales to customer care anchor themselves around strategically managing the customer experience. The rest is history.

Company 60

Company Content Marketing B2B 60

Koka Sexton

MAY 29, 2014

Hootsuite came to San Francisco a few months ago to film a piece on social selling. We filmed for about an hour and what they released was amazing (of course I’m biased). If you’re a B2B sales pro, you know the world’s largest professional social network has become one of your most important resources.

Video 88

Video Film HootSuite LinkedIn 88

Sprout Social

MARCH 10, 2021

I mean when we see their work, it makes us want to be better marketers and creatives. Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” And what if they told those stories through powerful short films and beautiful photography?

B2B 93

B2B Team Film Industry 93

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

MAY 26, 2022

Inbar Yagur, VP of Brand Marketing at GrowthSpace, dives into what differentiates thought leadership content from noise. Watch the recording: Want to hear more from renowned B2B marketing leaders? Everyone wants to stand out in a crowded marketplace, and B2B marketers are no different. Catch all episodes here.

B2B 15

B2B Apple Film YouTube 15

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Inbound Marketing. What do these factors have to do with inbound marketing?

Conference 72

Conference Marketing Hubspot Metrics 72

Writtent Blog

APRIL 10, 2013

In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Film a Screencast. Blogging Content Creation Content Marketing' Change Formats.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Film a Screencast. Blogging Content Creation Content Marketing' Change Formats.

Screencast 87

Screencast Content eBook Film 87

Convince & Convert

MARCH 9, 2015

Killian Hagen , uShip’s Content Marketing Associate, explains that you can get a quote right up front, and you can attract transporters who can bid on your items. As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand. See you next week!

Social Media 60

Social Media Transportation B2B Film 60

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. But it seems many are still bewildered by social media marketing. So, if you try to explain social media marketing to someone and they’re not getting it, don’t get frustrated. People get social media.

Social Media 76

Social Media Marketing Team Guidelines 76

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

APRIL 7, 2016

When his son left for film school, Park Howell became very curious about his education as it related to storytelling. Thus, Park encourages businesses to focus on humanizing their process, noting that “B2B marketing” is a misnomer because businesses don’t sell to businesses; they sell to people.

Film 60

Film Education Study B2B 60

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Image credit: The Oracle of Film. It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Eight Instagram Marketing Stats. Eight Instagram Marketing Stats.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. Educational webinars are likewise a safe bet.

LinkedIn 112

LinkedIn How To B2B Hosting 112

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. Content creation is vital in effective marketing strategies. If you want to get your audience’s attention effectively, it’s quality over quantity.

Content 62

Content B2B Case Study Price 62

Convince & Convert

MAY 1, 2015

Among them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. CLYW Marketing Manager, Steve Brown & Owner, Chris Mikulin. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. They each have a piece of advice for us: Embrace mistakes.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Travel 93

Travel B2B Automotive Campaign 93

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). We can no longer think of marketing, sales & customer success as separate teams. In fact, three of Drift’s first marketing hires were video producers. Few do it better than Drift. Keep it helpful.

Film 120

Film Team B2B UGC 120

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” ” The Art and Science of Movie Marketing. A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Discover Growth: Facebook Marketing Solutions for Direct Response. Facebook Business for Gaming.

Curation 167

Curation List Automotive Real Estate 167

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115

Compete Conference Organization Social CRM 115

The Realtime Report

OCTOBER 5, 2021

This well-aligns with a “ Diversity in Innovation ” Working Paper by the Harvard Business School (HBS) that documents the patterns of labor market participation by gender and various ethnic minorities in venture capital firms and as founders of venture capital-backed startups. This understanding 2021 reports cite the U.S.

Travel 91

Travel Tourism Airlines Film 91

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

agora pulse

OCTOBER 16, 2018

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Film your company party or awards ceremony.

LinkedIn 144

LinkedIn Engagement Brands CSR 144

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. In fact, 65% of TikTok users agree that professional looking videos from brands feel out of place or odd on TikTok, according to research TikTok conducted with Flamingo (Marketing Science Global Community and Self-expression Study 2021). Yes, really.

B2B 97

B2B Trends Authentication Film 97

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. You don’t need a film crew. Now you’re combining content with marketing, social media with customer service. You don’t need a makeup artist.

FAQ 137

FAQ Content Consultant Social Media 137

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Heidi Cohen – @HeidiCohen. Image credit: Heidi Cohen.

Content 95

Content Marketing Meme Hubspot 95

Buffer Social

AUGUST 6, 2018

We’re also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail. Influencer marketing success depends on a brand’s trust in trust in the influencer and a willingness to stay comitted to the campaign. Let’s dive in! ?. complete podcast transcript].

Influencer 61

Influencer Campaign Instagram YouTube 61

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. Here are our best Facebook marketing tips for the year ahead. A whopping 2.4 Table of contents. status post).

Facebook 145

Facebook How To Marketing HootSuite 145

Kikolani

AUGUST 5, 2010

8 personal development lessons to learn from Inception + 5 things Inception taught me – A total of 13 great takeaways from this film. How to find good keywords for content marketing – getting the right ones will ensure more people will find your content. How B2B companies utilize Facebook. Who’s teaching?

Mashup 121

Mashup Resources Facebook Engineering 121

Hootsuite

NOVEMBER 18, 2015

What you’re left with is a series of numbers that should quickly show you whether you’re succeeding or failing at marketing on Twitter, and how you might improve. Engagement rate is the single most important metric for many social media marketers. Engagement rate. That’s an opportunity.

Metrics 75

Metrics Analytics Twitter Module 75