Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Social Media Strategies Summit

MARCH 11, 2019

Are there any collaborative activities or exercises you did with your team that you found particularly useful for helping define Cisco’s social personality? Our team looked across the board to see which companies were doing social effectively.

Project 100

Project Exercises Upcoming B2B 100

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Treaty’s shift to DTC has seen them generate a 3X return on ad spend and a 2,500% increase in average monthly orders, helping them build a more profitable, sustainable business less reliant on lower-margin B2B sales. TAKEAWAY : It’s never too late for brands to explore new revenue streams.

Brands 130

Brands Facebook Influencer Campaign 130

Diva Marketing Blog

FEBRUARY 16, 2011

How Do You Build B2B Relationships Using Social Media? That's how a good b2b relationship could start. Intimacy is a muscle that must be exercised. Use social media to stay top of mind by creating conversation around what your B2B client is interested in - without trying to sell! sharing knowledge. Intimacy is symbiotic.

B2B 72

B2B Social Media Authentication Foursquare 72

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. Again, this is often more complex in B2B than in B2C, as demonstrated by my very favorite buyers’ journey map , from B2B content marketing agency Babcock & Jenkins , in Portland.

FAQ 157

FAQ Content B2B Insurance 157

Hootsuite

MAY 11, 2023

Perform exercises for different fitness levels, from beginners to experts According to Google, 79% of YouTube viewers say YouTube has sports and fitness video content that they can’t find anywhere else. Give advice on how to stay motivated and inspire viewers with different exercises and drills.

YouTube 103

YouTube Video Film Sports 103

Sprout Social

JANUARY 25, 2022

Going through the process of making the map is a beneficial internal exercise. The exercise places importance on both the creation process and the final result. Pro tip : if you have distinctively different personas – such as, if you serve both a B2C and B2B market – then you might want to set up different customer journey maps.

Examples 92

Examples Template Templates How To 92

The Realtime Report

FEBRUARY 19, 2021

The Forbes Business Council Member is an internationally regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all B2B and B2C categories. Connect with Merilee through Instagram , Twitter , Facebook and LinkedIn.

Sports 91

Sports Training Module Syndication 91

Buzz Marketing for Technology

DECEMBER 21, 2012

But determining where mobile will fit in is an exercise in correctly gathering and interpreting consumer data. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Related posts: Are You Making These Costly Holiday Mobile Mistakes?

Mobile 225

Mobile Marketing Exercises Applications 225

Sprout Social

JANUARY 3, 2022

No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), If you’re looking for a place to start, this worksheet can help you complete a quick 90-minute social media market research exercise with tips for accessing the data you need in a tool like Sprout. Consistency, in whatever format you choose, is key.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

NOVEMBER 2, 2023

Creating the map is a great internal exercise. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Check out how you can turn your B2B social media data into a revenue-driving powerhouse and create a memorable brand.

Examples 104

Examples Template Templates How To 104

Techipedia: Tamar Weinberg

JANUARY 11, 2012

This is a strategic exercise that takes a fair amount of technical skill to set up. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Reporting and continuous improvement involves capturing the appropriate social data (e.g.,

Social Media 168

Social Media How To Marketing Syndication 168

Janet Fouts

MAY 5, 2014

People relate to other people, not sales pitches and marketing jargon.

Exercises 142

Exercises B2B Social Media Social Networking 142

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Twist Image

JUNE 9, 2011

" On a B2B Blog that I was recently following, the answer was obvious. Do this as an exercise to see how well you can critically think about a topic. Do this to see if you can do it without trying to sell another widget of your product. Do this to add humility to your business. Why don't more businesses and marketers do this?

B2B 103

B2B Social Graph Publishing Widget 103

Convince & Convert

NOVEMBER 5, 2015

Erik Deckers owns Pro Blog Service, a company that writes blogs as well as other content for B2B companies. The mom exercise for writers. The Age of Creativity. Erik has been a published writer for more than 27 years through his work as a blogger, newspaper humor columnist, author, and award-winning playwright. In This Episode.

Marketing 60

Marketing Exercises Skills Training 60

Twist Image

MARCH 11, 2017

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. It's a simple exercise. If you sit back and think that, it's staggering that advertising is still (primarily) the best that most brands can do. advertising.

Content 55

Content B2B Press Release Publishing 55

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads. Today a person needs to see a message upwards to 20 times.

Review 186

Review Marketing Metrics Meeting 186

Convince & Convert

FEBRUARY 9, 2015

This bigger space is used not only for exercise equipment, but to include group fitness classes, personal training, a spa , a cafe with a full menu, and an activity center for kids. Life Time Fitness gyms are quite large, ranging anywhere from 10,000/20,000 to upwards of 200,000 square feet.

Content 60

Content B2B Team Exercises 60

Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. Why are these brands so content focused?

Tips 63

Tips Content Study Skills 63

Laurel Papworth

FEBRUARY 11, 2015

STUDENTS: Course Discussions are here https://www.udemy.com/social-media-strategy/#/discussions- make sure you have chosen a project for your strategy document (either Social Good, Gov, B2B or B2C) as it’ll make it easier to complete the homework and exercises.

Course 40

Course Social Media Strategy Exercises 40

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For example, this osteopath’s helpful shoulder exercise video probably falls generally under “health,” and perhaps so do these ads for herbal remedies and MRIs. Of course, that’s not always the case.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Writtent Blog

JULY 10, 2013

41% of B2B buyers access content marketing through a smartphone. A prime example of a company applying intelligence from mobile marketing statistics perfectly is Nike, whose Nike Plus running app allows users to engage with friends, and log location-specific data on their exercise habits through the branded platform.

Statistics 108

Statistics Mobile comScore Marketing 108

The Realtime Report

SEPTEMBER 23, 2022

In July 2021, REvil demonstrated this, as they successfully executed the largest ever ransomware attack on B2B software provider Kesaya. Threat modeling exercises are key to this, as it allows the identification of each weak link within the chain. The goal is for the security risks at each step to be fully understood.

Repository 18

Repository Software Authentication Applications 18

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). Take a look at this B2B landing page for printing. Image via BigStockPhoto.com. Take an Axe to the Fluff.

B2B 60

B2B Brands Airlines How To 60

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. So for purposes of this exercise, let’s assume that the standard agency work week is 50 hours, and that from each agency employee you have 2,500 hours available per year (50 weeks @ 50 hours). Bailey Gardiner is mostly blog-oriented too. Same with MLT Creative. Blogging.

Content 131

Content Marketing Cost Metrics 131

Webbiquity SMM

JANUARY 9, 2013

7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. She presents a quick visual model of social business along with three three thought-provoking exercises to help corporate leaders think strategically about this transition. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Do you know?

Strategy 190

Strategy Marketing B2B Exercises 190

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. B2B brands. But, timing varies depending on industry and your specific audience. EST window.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Social Media Strategies Summit

AUGUST 11, 2022

Plant Power Journal is more of a content marketing exercise than a “true” community with all the associated features and functionality, like a forum or specific member benefits. The journal is a treasure trove of content on all things herbal tea-related, from product news to recipes ( green tea match ice cream , anyone?). Why We Love It.

Examples 228

Examples Communities Brands Forums 228

Oktopost

APRIL 10, 2023

While, in those early days, posting was a more or less spontaneous, off-the-cuff exercise, no business should attempt to make their mark on the platforms without a clear and creative social media marketing strategy. It’s been less than twenty years, but the world of social media has gone through countless revolutions since then.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Convince & Convert

APRIL 13, 2010

Thanks Jay for the awakening and thought provoking exercise. Thanks Jay for the awakening and thought provoking exercise. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. link] Paige Holden Great question.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. It's hard enough trying to convince people that blogging is necessary, but by showing not only that metrics are possible but also how the metrics should be segmented opens yet another window on this world. All rights reserved.

Metrics 132

Metrics Strategy How To Tourism 132

Webbiquity SMM

JULY 12, 2010

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. Share this on Bebo. Subscribe to the comments for this post?

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Convince & Convert

APRIL 20, 2010

That would be a interesting exercise, wouldn’t it? If you get a chance, please check out the white paper. Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Hitwise 117

Hitwise Content Blogger Consultant 117