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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

RESULTS : Treaty’s shift to DTC has seen them generate a 3X return on ad spend and a 2,500% increase in average monthly orders, helping them build a more profitable, sustainable business less reliant on lower-margin B2B sales. TAKEAWAY : It’s never too late for brands to explore new revenue streams.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Perform exercises for different fitness levels, from beginners to experts According to Google, 79% of YouTube viewers say YouTube has sports and fitness video content that they can’t find anywhere else. Give advice on how to stay motivated and inspire viewers with different exercises and drills.

YouTube 103
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Creating the map is a great internal exercise. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Source: Nielsen The map follows the journey of “Jumping Jamie” as they navigate the process of switching to a different mobile plan.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For example, this osteopath’s helpful shoulder exercise video probably falls generally under “health,” and perhaps so do these ads for herbal remedies and MRIs. Source: Mint Mobile. Of course, that’s not always the case.

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