B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Why Employee Advocacy Matters for B2B.

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way.

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What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. . How B2B Companies Can Leverage Experiential Marketing. B2B Marketing B2B Marketing Tips

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5 Examples of Account Based Marketing Done Right

Oktopost

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. Instead, how about showing them that you, more than any other B2B vendor, recognize them for the one-of-a-kind individuals that they are? B2B Marketing B2B Marketing Strategy

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. B2B teams tend to be more spread out.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Which Channels Companies Will Invest the Most in Over the Next Two Years.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. B2B teams tend to be more spread out.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000).

How to Hire an Ace Blogger for Your Company: A Blueprint

ProBlogger

The first is advice for companies like ours who need to hire a blogger. The follow-up post will be advice for bloggers who are looking for a full-time, steady job as a content creator at a company like ours: what to expect, and how to ensure you have the best chance of landing the gig.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform?

The Nine Best Facebook Marketing Tools

Webbiquity SMM

96% of B2C and and 88% of B2B companies use Facebook for marketing. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy?

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The Eight Best Social CRM Tools

Webbiquity SMM

“Social CRM extends the boundaries of digital marketing with two-way interaction while traditional CRM focuses on the promotion of its product or service…social CRM places customer interests instead of data into the core of company’s strategy.” ” — B2B PR Sense Blog.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

For example, what percentage of businesses maintain company blogs? Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

But as companies grow, and produce more content, their needs may become more sophisticated. Sample review: “The real power behind this tool is the ability to get rid of spreadsheets all together, and streamline everything through the cloud.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

4 ideas to apply personality insights to content creation

Audiense

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Sample review: “Add and curate content from any public webpage.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run. Sample Content: .

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company.

4 ideas to apply personality insights to content creation

Audiense

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it).

How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company.

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How to Create Customer Profiles to Reach Your Target Audience

Convince & Convert

We’re not talking about demographic data or any sort of personal information, only a high-level view of what they do and what’s important to them in doing business with a company like yours. Here’s a sample from our Growth Graham persona:?

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

The Meme-ification of Instagram

Buffer Social

Curology, a skincare company, has the best of both worlds on its Instagram. The post is a reshare from @meme_love_you_long_time’s account, and it fits with Burrow because the furniture company sells fancy furniture like leather couches. Social networks change and evolve, rapidly.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

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Resources for Creating Buyer Personas Using the Right Content

Writtent Blog

Written by another very successful B2B marketer and customer persona expert, this article explains the difference between ideal customer profiles (information on the types of companies that buy from you) and buyer personas (the actual people or customers who buy from you).

Top Tips to Help You Nail That Blogging Job Application

ProBlogger

Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company.

Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

Test your stuff on a sample audience of your ideal customers. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. Image via BigStockPhoto.com.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. B2B: Size of company. In terms of invalid email addresses, a small sample test has shown no issue with this.

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12 Facebook Success Factors Based on Real Data

Convince & Convert

This is not a random sample. Company Name Category Avg Eng Rate/Day Fans Engagement Type Ziglar Self Improvement 220.75 Several B2B FB pages like Kim Garst’s Boom! If you are interested in digging into this collection of top companies like I did you can make a copy of this landscape in Rival IQ for free right here.

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How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. tweet to their company Twitter handle.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. If you’re a B2B company, how big are the companies you’re trying to acquire?

Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration

Kikolani

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. The 6 flavors of SEO your company needs – different positions / SEO strategies that need to be covered for your website’s search success. Try out the sample class – a one hour webinar on landing page optimization and customer conversion success.

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#SproutChat Recap: Best Practices for Conversion Rate Optimization

Sprout Social

A4: Making a decision based off of a very small sample size is common. A4 a conversion path that is company process centric > < #SproutChat https://t.co/4ZzO4Av0SX. A4: in the B2B world, a form fill with 10,000 required fields is the #1 reason i won't download something i'd otherwise like. Good content is key and consistent website traffic is necessary. But what your boss really wants to see are website visitors entering into the sales funnel.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Mart Prööm explains half a dozen things companies can do with Twitter brand pages, such as using calls to action and promoting limited time offers, and includes 12 examples of famous brand pages including Disney Pixar, Audi, Pepsi and Red Bull.

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Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative

SalesChoice

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) These types of predictive stories involve assumptions (notably that the future will be like the past in some key respects) based on statistical probability of a representative data sampling. Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance.

Blog #4: Deep Learning: The Rise of Cognitive Science Technology

SalesChoice

Deloitte Global predicts that by the end of 2016 more than 80 of the world’s 100 largest enterprise software companies will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. Below are some examples of how different market leaders are using Cognitive Computing approaches, including our own company: Intel is using machine learning to improve sales effectiveness and boost revenue. In other words, we help companies see more to win more.

Atlanta Women In Social Media Marketing_1

Diva Marketing Blog

2 sentences about your company - GourmetStation is a national food gifting company specializing in 3 & 4 course gourmet dinners, steak & seafood dinners, soup samples and dessert gifts. I primarily focus on: B2C and B2B 5. I primarily focus on: B2B.

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