An Easter Surprise, Using QR Codes for Instant Sampling
Convince & Convert
APRIL 25, 2011
I saw a Facebook wall post from the company about a QR promotion. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. Otherwise, nice job by Which Wich demonstrating how on-premise use of QR technology can create real-time sampling and a subsequent increase in average order size downstream. I’m a big fan of QR codes and similar technology.