An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

I saw a Facebook wall post from the company about a QR promotion. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. Otherwise, nice job by Which Wich demonstrating how on-premise use of QR technology can create real-time sampling and a subsequent increase in average order size downstream. I’m a big fan of QR codes and similar technology.

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Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! Read what the brand is up to on the political front: from a straight-shooting “To Those Who Occupy: We Stand with You” statement to links to the company’s recent testimony to the Senate Subcommittee on the Constitution, Human Rights, and Civil Rights and details about the Get the Dough Out of Politics campaign.

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Sample Proposals for RootsTech Presentations - Which Would You Choose?

Stay N' Alive

I''ll show examples of ways companies have identified the dead through the social graph of living connections we have. I''ll show other companies and products that are using social media in unique ways to collaborate and identify dead ancestors through social media. I''m putting together a proposal for a presentation or two at RootsTech , a conference put on by around family history technologies. The focus will be on Social Media.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting.

Five 2021 Social Media Predictions That are “So 2020”

Ignite Social Media

With murder hornets , African dust storms blanketing Puerto Rico, and a biblical plague of locusts representing just a small sample, 2020 was the WTF of years. Company Culture Social Media Marketing Social Media TrendsWhat a decade this past year has been.

Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

We took a sample of 47 Facebook pages to see if we saw a similar trend. On average, the pages in this sample grew at a median of 1% over the course of a year and a mean of 5% (there were some outliers, especially with smaller pages). Out of our sample of pages, a streaming service brand had the most consistently upward growth, even though it has stalled in the last few months. The topic of Facebook fans is something we continue to get questions around.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Scott made a point to call out that Ford does not do Super Bowl commercials anymore , which is mind-boggling considering that car companies and beer companies have bankrolled for the years.

February Social Media Trends

Ignite Social Media

While on the surface this may seem like something only California residents and businesses need to pay attention to, the law affects any company that can serve a resident of California. The law requires businesses to give consumers the ability to opt out of having their data shared with 3rd party companies, and this option must be clear and concise on the company’s website. LinkedIn Merges Elevate with Company Pages.

Social Media Stats and Benchmarks: Fall 2019

Ignite Social Media

In our sample of data, we found that, on average, Facebook post engagement rates increase by 88% when the call-to-action in the copy is a question. We took a look at efficiencies gained after leveraging 4+ placements for ads and discovered an average cost-per-objective decrease of 30% across a sample of clients. Across a sample of clients, we noticed that click-through rates were 2x higher when using Twitter Cards versus putting the link in tweet copy.

Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. They’re also using social media to study companies and jobs.

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%. We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up.

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

From our sample of clients, on average five Instagram Story panels = one Instagram newsfeed post in terms of impressions. From this sample average, five Instagram story panels = one Instagram post in terms of impressions. This or That: Tap into this simple opportunity by asking your audience which colors they prefer, what products they like to use for certain scenarios, or by tapping into current events that align with your company values.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world. These Companies Get $20,000 in Links Just for Buying a Domain Name.

COVID-19 Social Media Re-Opening Checklist

Ignite Social Media

Develop FAQs with sample messaging in anticipation to questions you will likely get Be proactive with this messaging through your social content. Social Media Strategy Coronavirus and social media marketing covid-19 covid-19 social media marketing COVID-19 Social Media Re-Opening Checklist re-opening checklist Social Media Agency Social Media Marketing Agency social media marketing company

ISM Mystery Trip 2017 Recap

Ignite Social Media

And of course, let’s not forget the many markets and shops visited, as Igniters looked to sample some of the fine wines and wares of France. After 17 amazing years (including our sister company Brogan & Partners) of Mystery Trips and unique destinations, we’d love to hear your thoughts and suggestions below in the comments. The BIG Ignite Mystery Trip has finally come and gone, and I’ve been tasked to somehow summarize this amazing trip. Where to start?

How to Hire an Ace Blogger for Your Company: A Blueprint


The first is advice for companies like ours who need to hire a blogger. The follow-up post will be advice for bloggers who are looking for a full-time, steady job as a content creator at a company like ours: what to expect, and how to ensure you have the best chance of landing the gig. A sense of who the audience for the blog was, and the voice of the company. A sense of who the company are, and the benefits and learning experiences gained from working for them.

9 Social Media Marketing Twitter Chats You Shouldn’t Miss


When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified. When: Tuesdays at 9pm EST. Sample topic: Habits of Highly Successful Social Media Marketing Leaders.

Sample 189

What is Experiential Marketing and How Can B2B Companies Leverage It


As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. . As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. How B2B Companies Can Leverage Experiential Marketing.

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Talkwalker Team Comes Second In Global AI Challenge

Talkwalker SM

Over 780 teams from all over the world took part in the competition, which challenged scientists to create an Artificial Intelligence system that would be able to answer an 8 th -grade level multiple choice science test with questions such as this one: Sample question provided in the Allen Institute press release. Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible.

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Tips For Creating Your Online Freelance Portfolio

The Realtime Report

Create Some Samples . In order to create a portfolio, you first need to have some samples. If you don’t have any professional samples, don’t sweat it, as you can always create your own. You don’t need dozens and dozens of samples. Three or four quality samples will be plenty. With each sample in your portfolio, spend some time explaining the process you went through in order to execute the project.

7 Great Features in Writtent to Spot Amazing Writers

Writtent Blog

automatically calculates ease-of-reading for writer samples, so you’ll know whether to expect a complex or simple user experience. Search in Writer’s Sample Stories. allows you to search your writer’s sample work by industry or topic, so you can instantly access highly relevant copywriting.You’ll never waste time trying to wade through irrelevant writing samples again. Company News

Has the sonic brand concept finally come of age?

Sherrilynne Starkie

We helped a technology company develop and launch a ‘sonic logo’. Mastercard developed its new contemporary sonic brand with “musicians, artists, and agencies from across the globe,” including Linkin Park’s Mike Shinoda, according to the company’s news release. But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search.

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4 Simple Steps to Finding Perfect Freelance Writers

Writtent Blog

Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. Naturally, you will have studied their portfolio and samples first. Though he or she may not be an official company employee, you will still need to provide useful feedback, guidance, and training, keep them in the loop about the latest company developments, and measure performance.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

96% of B2C and and 88% of B2B companies use Facebook for marketing. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” Along with Google, Facebook is one of the giants of the Internet.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Style Sample June 15, 2010 at 8:33 am { 42 comments… read them below or add one } Hugo February 10, 2010 at 10:06 am I think that the biggest takeaway from this post for me is the understanding the mainstream media world and the blogger world are quickly becoming one and the same.

COVID-19 Home-Testing Kits Are On The Way!! Check Out Everything About It


We’ll send you an at-home kit to collect your nasal swab sample and ship it back to our lab. Our lab will test your sample for SARS-CoV-2, the virus that causes coronavirus disease (also called COVID-19), a respiratory illness. You then need to mail the testing kit back to the company address in an insulated package. With this action, there is now a convenient and reliable option for patient sample collection from the comfort and safety of their home.” .

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.),

Public Relations becomes Community Relations – Social Media

Laurel Papworth

Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company. Companies approach them and ask if they can talk to the members, and advice on the best way of engaging with them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Even if your upcoming campaigns are under control, I still recommend taking a few minutes each day to review what’s coming up for your company or clients. Then do the same for news from your company’s or clients’ industry. Bonus Material: Free Social Content Calendar.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. According to the report, the top 20 brands mentioned in a sample of more than 900,000 Instagram posts created $659,882,860 of ‘earned media value’ More than 11,000 influencers were paid for their posts.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…). Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. It has to be pre-established to be available in a company’s moment of need. Sample Content: .

10 All-Important Skills That Successful Social Media Managers Have

agora pulse

For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. Unfortunately, social media management often is something that a company with a limited budget often relegates to an intern for a low cost.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

But as companies grow, and produce more content, their needs may become more sophisticated. Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “The real power behind this tool is the ability to get rid of spreadsheets all together, and streamline everything through the cloud.

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Kaspersky Antivirus, Total Security, and Kaspersky Internet Security 2020 (Full Review)


Kaspersky is a Global cybersecurity company and has been in business since 1997. In 2020, when there are multiple other companies competing for the top suit, has Kaspersky been able to top the charts? Kaspersky has always been successful in finding innovative solutions to cyberthreats.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.