An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

I saw a Facebook wall post from the company about a QR promotion. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%. I’m a big fan of QR codes and similar technology.

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Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

The brand’s 2012 Truck Tour , delivering samples of its Greek Frozen Yogurt – Tweet us! Social Media Case Studies Ben & Jerry's CPG engagement per post Facebook engagement food truck ice cream product sampling promotions sampling Simply Measured social sampling Sweet Tweets

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Sample Proposals for RootsTech Presentations - Which Would You Choose?

Stay N' Alive

I''ll show examples of ways companies have identified the dead through the social graph of living connections we have. I''ll show other companies and products that are using social media in unique ways to collaborate and identify dead ancestors through social media. I''m putting together a proposal for a presentation or two at RootsTech , a conference put on by FamilySearch.org around family history technologies. The focus will be on Social Media.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. They’re also using social media to study companies and jobs.

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ISM Mystery Trip 2017 Recap

Ignite Social Media

And of course, let’s not forget the many markets and shops visited, as Igniters looked to sample some of the fine wines and wares of France. The BIG Ignite Mystery Trip has finally come and gone, and I’ve been tasked to somehow summarize this amazing trip. Where to start?

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How to Hire an Ace Blogger for Your Company: A Blueprint

ProBlogger

The first is advice for companies like ours who need to hire a blogger. The follow-up post will be advice for bloggers who are looking for a full-time, steady job as a content creator at a company like ours: what to expect, and how to ensure you have the best chance of landing the gig.

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

Talkwalker Team Comes Second In Global AI Challenge

Talkwalker SM

Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible.

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7 Great Features in Writtent to Spot Amazing Writers

Writtent Blog

automatically calculates ease-of-reading for writer samples, so you’ll know whether to expect a complex or simple user experience. Search in Writer’s Sample Stories. Company News

Has the sonic brand concept finally come of age?

Sherrilynne Starkie

We helped a technology company develop and launch a ‘sonic logo’. Mastercard developed its new contemporary sonic brand with “musicians, artists, and agencies from across the globe,” including Linkin Park’s Mike Shinoda, according to the company’s news release.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

96% of B2C and and 88% of B2B companies use Facebook for marketing. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy?

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…). Sample review: “Competitions get social media users engaged.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

But as companies grow, and produce more content, their needs may become more sophisticated. Sample review: “The real power behind this tool is the ability to get rid of spreadsheets all together, and streamline everything through the cloud.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

4 Simple Steps to Finding Perfect Freelance Writers

Writtent Blog

Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. Naturally, you will have studied their portfolio and samples first. Company News

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Sample reviews: “(MightyText) basically eliminates the need for me to constantly check my phone throughout the day.

The 21 Best Content Curation Tools

Webbiquity SMM

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.

The Eight Best Social CRM Tools

Webbiquity SMM

“Social CRM extends the boundaries of digital marketing with two-way interaction while traditional CRM focuses on the promotion of its product or service…social CRM places customer interests instead of data into the core of company’s strategy.”

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Which Channels Companies Will Invest the Most in Over the Next Two Years.

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media.

Facebook Ads Research Tool: Test and Learn

Jon Loomer

Test Group 1: Random sampling of people who saw ads from the first campaign during the test period. Test Group 2: Random sampling of people who saw ads from the second campaign during the test period. Facebook is rolling out a new tool called Test and Learn for Facebook advertisers.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Public Relations becomes Community Relations – Social Media

Laurel Papworth

Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company. Companies approach them and ask if they can talk to the members, and advice on the best way of engaging with them.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run. Sample Content: .

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. Can social networks help with medical research?

Social media marketing in India

Social Media Network Marketing

Tuesday, May 25, 2010 Social media marketing in India With the penetration of broadband in India, various Indian companies have started exploring ways of marketing their products online.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing.

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. Our customers are typically professional marketers representing a range of company sizes across most major industries.

Delivery Driver Jobs

SocialFish

Keeping the company informed on his whereabouts. Most delivery drivers work round the clock, especially for companies that deliver even on the weekends and holidays. Time is what sets delivery companies apart.

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.”

Facebook Picks Up Content Fellowship Domains

Bill Hartzer

Here is a sample of the whois data: Usually, when a company is starting a project, a new website, or a new product or service offering, it is customary for them to register several related domain names in order to “protect” their mark or their project.

Humanizing is more than social media tactics.

SocialFish

Like this post on Social Media Examiner, 5 Ways to Humanize Your Company With Social Media. A lot of the stuff you’re probably reading online about “humanizing your brand” is about social media tactics.

What You Need to Know about Social Media Lab

agora pulse

That’s just a sample of the tests we’ve already ran and will report on. Richard has been with Agorapulse for over five years and through that time has been an integral part in the success of the company.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

If you want more details on how analytical a candidate is, ask him to present you with a sample analysis he’s provided for a former client or employee. (If If the candidate asks, it’s fine for them to blur out information about that company.).