Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Set the tracker name and make a custom URL.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

MARCH 1, 2021

Don’t have active Community Guidelines strikes. Additionally, you can block certain advertisers by URL as well as opt-out of ads on certain topics (by general or sensitive categories). In many niches (SaaS, B2B, etc.), Have over 1,000 subscribers. Create a linked AdSense account. Monetization method. Requirements. Ad revenue.

YouTube 208

YouTube How To Guidelines Adsense 208

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

OCTOBER 12, 2013

Tracking URLs, visibility into your purchase funnel, unified customer databases. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. If you think you can take a pass on this stuff because “we’re B2B” you’re in real trouble. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Techipedia: Tamar Weinberg

MAY 15, 2012

This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing. Google+ will also introduce vanity URLs soon. The Old Model. Like this post?

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Bing’s equivalent is called “Submit URLs”.

NoFollow 198

NoFollow How To SEO Engineering 198

Sprout Social

NOVEMBER 26, 2018

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. Claim your business’ name and URLs.

Social Media 105

Social Media Marketing URL Hashtag 105

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Look no further than her latest book, The New Community Rules-Marketing on the Social Web. 5) Tamar Weinberg is a star. How cool would it be to have Ma.rc

Flash Mob 164

Flash Mob Sites URL API 164

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Choose the showcase page name and LinkedIn public URL.

B2B 244

B2B LinkedIn Strategy Marketing 244

Diva Marketing Blog

FEBRUARY 21, 2011

Add the URL to All traditional collatoral materials. If you run broadcast ads mention the url. Use your unique Facebook URL. Invite your community to join in an extended discussion. Include the url in the bottom right corner of every slide that you develop for presentations and speeches. Note: you need 25 "likes".

Tips 84

Tips URL Facebook Marketing 84

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Incredible presentations don't just happen. What is the experience level of your audience?

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Incredible presentations don't just happen. What is the experience level of your audience?

Eventful 90

Eventful Tips Training Authentication 90

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP They tend to love that and will happily migrate to your new site.

Questions 167

Questions WordPress Postrank Blogger 167

Sprout Social

MARCH 2, 2023

And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. We get it, many B2B marketers are totally new to the streaming world and what it entails. These platforms include Zoom, WebEx or OBS. They’re not the same, though.

LinkedIn 111

LinkedIn How To B2B Hosting 111

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Add a short bio. Optimize Your Facebook Page.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Choose a good URL for your brand. Add your URL, a robust description with keywords and your location. Invite your community: You can invite any first-degree Profile connections to follow you.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Convince & Convert

FEBRUARY 19, 2010

I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? As I am starting to preach more and more in email marketing – there is no such thing as best practices, only practices that are best for YOU. link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Community management and audience engagement. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. The Western world is a multi-national community. Google can show much more than your website URL in search results. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Sponsor a local sports team.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

APRIL 1, 2010

And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Why isn’t the Manifesto it’s own tab? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

AUGUST 22, 2012

But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.” Media and analysts already familiar with your company.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Pricing: $99, $199, or $525 per month.

Tools 100

Tools Twitter Sample Samples 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Whether motivated by new leadership or customer feedback, a rebrand on social is the perfect way to communicate your updated mission. Display name and URL changes. Same Identity.

Social Media 117

Social Media How To Press Release Sentiment 117

Convince & Convert

JULY 21, 2010

I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Go to the “Content Research” tab, type in any URL, and then look to the social engagement. They’re effective for both B2B and B2C marketing. Case studies build credibility in B2B or B2C marketing and for service oriented businesses. White Papers.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. And many of us in the social media space are guilty of that particular sin. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

JULY 7, 2014

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. Ask your employees to do the same”), and adding your LinkedIn page URL to your commpany email signature. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

JANUARY 16, 2012

Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. The Blueprint for the Perfect Blog Post (Infographic) by Business 2 Community.

Tools 193

Tools Tips Directory SEO 193

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. Search does matter.

Social Media 141

Social Media Strategy Social CRM Consultant 141