Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

Convince & Convert

OCTOBER 8, 2021

You’re going to need to prioritize building trust within your brand’s community. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities.

Influencer 165

Influencer Marketing B2B Authentication 165

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Here are some of the most popular.

Discount 126

Discount Marketing How To B2B 126

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 165

Case Study Brands B2B Marketing 165

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Related posts brought to you by Yet Another Related Posts Plugin.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Convince & Convert

JANUARY 3, 2024

These individuals represent mid-market and enterprise B2B brands from various industries. Developing an original research study and using influencers to generate content for it and promote it is highly effective. Insight #4: Content Used in Influencer Marketing B2B influencer marketing relies on providing value to the audience.

B2B 142

B2B Research Influencer Marketing 142

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Likeable

JANUARY 7, 2019

In fact, a recent Accenture study revealed that more than two-thirds of all consumers now report basing purchase decisions on the words and actions of a brand. Fortunately, social media provides a plethora of insights and opportunities to help along the journey: Listen to your community to discover and evolve your “why.”.

Social Media 91

Social Media Brands Authentication Loyalty 91

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities. Community management and engagement.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Hootsuite

MAY 11, 2023

Compare different types of technology products iPhone vs. Android. Pick two different types and share your insights on which one you think is better for specific tasks or activities. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Mac vs. PC.

YouTube 103

YouTube Video Film Sports 103

Socialmedia.biz

MARCH 25, 2021

Hashtags have become so large that communities pop up around their use. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Types of Hashtags to Use. The most common use of hashtags is still for the use of signaling content categories and topics.

Hashtag 78

Hashtag Brands How To Conference 78

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. According to 72% of our LinkedIn community , the answer is yes. Case studies. We're talking to you too, B2B brands. charlottetilbury.

Strategy 128

Strategy Brands Hubspot Survey 128

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. For example, studies have found that forms that ask for age are more likely to be skipped. Depending on the type of lead you’re looking to collect, there are different incentives you can offer to sweeten the deal.

Social Media 145

Social Media How To HootSuite Discount 145

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. So, First, we’ll take a look at what the activities are, to help clarify the type of support you need. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms.

Social Media 168

Social Media How To Marketing Syndication 168

agora pulse

NOVEMBER 4, 2020

There Are Different Types of Ad Placements. There are two types of ads on Reddit, which marketers can use to their advantage. The second ad type will appear in feeds. If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features).

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Tech social media resources.

Twitter 104

Twitter Tourism Travel Education 104

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Embrace social selling and use online communities like LinkedIn to identify prospects. Consider adding testimonials or case studies to strengthen your experience even more. Before you move forward, you need to determine your niche.

Social Media 98

Social Media How To Marketing Price 98

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. The leads generated from these influencer types tend to be more targeted and relevant. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 119

Case Study Community building Social Media Skills 119

Buffer Social

JUNE 13, 2019

.” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” And with this lowering of the bar comes a welcome to many different types of content. And with this lowering of the bar comes a welcome to many different types of content. Memes included. Memes are clever.

Meme 75

Meme Instagram Feed Feedly 75

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . via Pew Research.

Case Study 132

Case Study ROI Social Media Team 132

Twist Image

SEPTEMBER 7, 2013

They toil, grapple, struggle and massage ideas into words in what is a solitary environment, with the hopes that others will feel the same way, share these words and build a community around these stories. It''s probably the same type of daydream that most who have the writing bug think about. Or a variation on a theme. charlie rose.

Journal 97

Journal Collaboration Publishing Review 97

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 Level of Interactions You can also gauge the type of interactions preferred by your fans i.e. Likes, Comments or even un-subscribes on your page. visit me.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 1, 2016

So to help me convince readers that they needed to fundamentally change everything about their customer service and customer experience programs, I partnered with Edison Research on a massive study on the Science of Complaints. There are B2B examples and B2C examples. Just about everything in this book is backed up by serious research.

Posterous 60

Posterous Case Study Buy Research 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Convince & Convert

AUGUST 25, 2011

Exceptional mix of gurus, authors, and corporate types , with very focused tracks (see #2 above) so you can pick your learnings logically. Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. You want more meat, less bun?

Eventful 128

Eventful Social Media B2B Conference 128

agora pulse

NOVEMBER 10, 2020

Study your followers via a social media analytics tool. Loomly is a social dashboard that has publishing, community management, and ads. Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. Study the content habits via a social tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 136

B2B Social Media Hashtag Press Release 136