Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. Benefits of EGC in B2B marketing Employee-generated content (EGC) offers a unique blend of authenticity and reach that traditional corporate messaging often lacks.

UGC 62

UGC B2B Marketing Authentication 62

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 287

Advertising Social Media Strategy Authentication 287

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. , also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 250

Brands NoFollow Marketing How To 250

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 136

B2B Research Marketing Sentiment 136

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

APRIL 12, 2022

The dynamics of a social media crisis are similar to social proof. On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. That will help protect your brand image and preserve your corporate reputation.

Social Media 229

Social Media Policies How To Guidelines 229

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 210

Social Media Tools Strategy Tips 210

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Back up your Gmail account? ShortStack.

Review 209

Review Tools Social Media Klout 209

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. If you ask me ‘do you do B2B marketing?’

Brands 236

Brands Handbook MySpace Construction 236

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 221

Social Media Tools Netvibes Sample 221

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 135

Reddit Hubspot API Reputation 135

Techipedia: Tamar Weinberg

MAY 15, 2012

It’s trying to reverse that situation though and bind everything together into a huge social network, always faithful to its mission ‘to organize the world’s information and make it universally accessible and useful’. Now ‘regular’ users have a chance at establishing a more weighty reputation online. Like this post?

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Focus on leads, not sales.

LinkedIn 145

LinkedIn Strategy Tips HootSuite 145

Webbiquity SMM

MARCH 11, 2013

While search is still vital, web users are increasing discovering content througn social networks and social sharing (and search engines are increasingly considering social signals in rankings), meaning that – content needs to be compelling and optimized (and promoted) in channels beyond search.

SEO 195

SEO Paid Search Engineering Reputation 195

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 144

Social Media B2B Strategy Consultant 144

Kikolani

DECEMBER 31, 2010

Reputation Mangagement / Branding. Reputation management – how to protect your brand’s reputation. 9 Internet marketing predictions to ring in 2011 – some predictions for SEO, social media, and online marketing. Social Media / Social Networking. and Flavors.me

Mashup 132

Mashup Resources WordPress Reputation 132

Social Media Marketing

JULY 24, 2013

Social sharing continues to grow and some platforms are serving specific purposes. Half of all content shared to social networks is done through Facebook, but other networks are strong as well: Pinterest for e-commerce, Twitter for consumer brand sites. Image credit: drew domkus (Flickr).

Social Media 162

Social Media Flipboard Journal Mobile 162

Webbiquity SMM

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. How to Amplify Your Content Strategy with Social Media Advertising by Content Marketing Institute. by MediaPost.

Brands 216

Brands SEO Press Release Engineering 216

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands How To Construction 59

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Make your content easy to share by including social sharing buttons on your blog posts. Highlight your company’s community involvement. Here are 20 ideas.

ROI 192

ROI Case Study Bazaarvoice Klout 192

Sprout Social

MARCH 13, 2025

Despite a gradual decline in younger users, Facebook remains a top platform for community engagement and local business discovery. With in-app shopping adoption slowing, brands should shift focus from direct sales to community-driven engagement and influencer partnerships. Marketers should prioritise groups and local ad targeting.

Statistics 55

Statistics Social Media Reddit Influencer 55

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 140

Tips Authentication LinkedIn Groups 140

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. It was before the birth of social media and was heavy print, tv and billboards. Taking that into social media would have only increased and expanded upon this.

Social Media 163

Social Media Strategy Social CRM Consultant 163

Techipedia: Tamar Weinberg

APRIL 14, 2010

When dealing with emotions, psychology, anthropology, sociology, among other disciplines, you’re bound to make “mistakes&# as you attempt to understand demographics and communities and learn about who will be receptive to what. But … well, he’s done with social media, essentially. He’s not alone.

Social Media 267

Social Media SEO Blogger Communities 267

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. So, as you look for approaches that will help you select topics with the highest future potential, why not browse the social network for some commonly asked questions from people who align with your target audience?

Loyalty 224

Loyalty Software Publishing Products 224

Rebekah Radice

APRIL 6, 2015

LinkedIn is a society designed to connect business professionals, marketers and vendors interested in building a community. It’s easy to see that whether you’re looking for B2B or B2C connections, LinkedIn is the place to be. Let’s get you networking! How can you improve upon it and add value to the community?

LinkedIn 135

LinkedIn Real Estate How To Groups 135

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” billion at the end of 2016 in one of the largest social media deals in history. .” But what does this mean for B2C and B2B companies?

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Rebekah Radice

APRIL 11, 2016

Does it feel like a new social network pops up almost daily? If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? Let me show you how to peel back the layers of obscurity from today’s top social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 133

MySpace Facebook Social CRM Consultant 133

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Sounds pretty “social” to us! Why online social listening matters. Not a good look.

Reddit 111

Reddit Tumblr YouTube Review 111

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 118

Social Media Strategy Analysis Reputation 118