Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. .’ How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 117

Reputation Brands B2B Loyalty 117

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. It also gives you a consistent audience.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. That couldn’t be more wrong.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. But that’s not all.

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Questions Banking Insurance HootSuite 104

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Earn long-term brand loyalty. The reality? Brand ambassadors.

Conversation 136

Conversation Review Marketing How To 136

Sprout Social

APRIL 15, 2020

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. If anyone wants to hang we’re going live on Zoom here: [link].

Strategy 142

Strategy Metrics Hubspot Retail 142

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 126

Examples Influencer Campaign Marketing 126

Oktopost

MARCH 20, 2021

Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource.

Strategy 144

Strategy Metrics Process B2B 144

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. It’s about quietly communicating them through everything you share. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 12, 2020

Harness the Voice of the Customer and community . Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. .

Data 101

Data Skills Meme Social Media Management 101

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings. Social Post.

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Template Templates Trends Content 167

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Keep a closer eye on your industry (and competition). What products are people digging?

Reddit 99

Reddit Tumblr YouTube Review 99

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. Identify the hashtags most associated with your industry.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

MARCH 8, 2012

You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. Jay: You are.

Company 120

Company Instagram B2B Survey 120

Hootsuite

FEBRUARY 18, 2020

How you define a quality lead depends on your industry, campaign, and goals. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

SEPTEMBER 24, 2019

Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large. You want to see a positive, confident outlook toward the company from customers, shareholders, and employees; as well as stakeholders outside the company, such as suppliers, influencers, and industry leaders. Do Good Things!

Reputation 83

Reputation Press Release Airlines Construction 83

agora pulse

NOVEMBER 10, 2020

BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. Loomly is a social dashboard that has publishing, community management, and ads. Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. squarelovin.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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Activities Tumblr How To Fashion 130

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” So from there I joined the B2B tech world. Haley: Community is a big part of this, obviously. How does community impact your life as a marketer?

Sports 52

Sports Communities Brands Company 52

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Veer away from the stereotypical dry, boring B2B content. Share an anecdote.

Content 55

Content B2B How To Reputation 55

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. High-authority sites in your industry (like HBR and Hubspot ) have perfected the art of selecting topics with exceptional longevity. Boost Customer Loyalty and Lifetime Value. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. As your business expands, brand marketing tools can help you keep track of your customers’ journeys, adapt to new industry trends, and promptly adapt your content to customers’ interests.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Financial services are held to a very high standard – higher than virtually any other customer-facing industry – and for obvious reasons. But what about the benefits of doing so?

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. Follow All Your Industry Leaders. Whether your industry is as niche as camera repair or as massive as healthcare, you need to follow all the pros in your industry. This means branding yourself is essential to awareness, loyalty and reach.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Diva Marketing Blog

JUNE 10, 2009

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. We service clients of all sizes in both the B2B and B2C spaces. What does social media marketing mean to you?

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Content without community, without approachability, without humanization and kinship is ineffective. Consider a company like Kodak.

Content 124

Content Marketing Consultant Social Media 124