Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. What are webinars?

B2B 98

B2B Platform Price Software 98

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Meetings are an effective tactic for collaborative work, when they are truly necessary and properly managed. Facebook long ago lost its cool factor.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Sprout Social

JANUARY 29, 2024

Consumers use all of them to meet their needs for connection and consumption. However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 113

Social Media Strategy Exercises Retail 113

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Instagram 52

Instagram Engagement 52

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. build a strong brand identity. Image credit: Austin Distel on Unsplash. Become a better writer.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Marketing

APRIL 13, 2011

The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings. It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services.

B2B 148

B2B Social Media Jive Committee 148

Buzz Marketing for Technology

MARCH 18, 2010

Between the myriad of vendors and the accompanying hype it makes it difficult to figure out the best solution to meet your needs. But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Share this on Facebook. Tweet This! Share this on Linkedin.

B2B 225

B2B Platform Social Media Marketing 225

Oktopost

DECEMBER 8, 2021

Meet Justin Levy. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Catch all episodes here.

Engagement 109

Engagement B2B Apple How To 109

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? How's Your Brand Lighting Up the Digital Stage? How's Your Brand Lighting Up the Digital Stage? Every brand is vying for that spotlight.

B2B 78

B2B Exercises Remix Team 78

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MAY 27, 2020

B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Facebook Ads Support. Many B2B marketers use Facebook Ads to connect with the relevant audience and generate leads. Media Attachments. Messenger Handover.

B2B 96

B2B API Social Networking Social Media 96

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Brands finally get it in 2022 that the key to great social media engagement is telling real stories. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. This week Canadians get the chance to meet Gini at Third Tuesday events in Ottawa and Toronto. PLEASE LIKE MY FACEBOOK PAGE. The Spin Sucks Brand Ambassador Program: A Case Study. How to fire your PR agency.

Case Study 260

Case Study B2B Authentication Review 260

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Social Media Strategies Summit

OCTOBER 21, 2021

Profiles: Facebook. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? He was recognized as “Best Leader on Facebook” at the 2020 CSuite Digital Leadership Awards , but his social presence extends beyond the Mark Zuckerberg-owned platform. . Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. Apple doesn’t play on Facebook or Twitter.

Case Study 187

Case Study Apple Study Brands 187

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But it’s relatively new for B2B organizations. Click To Tweet. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Convince & Convert

APRIL 3, 2015

And yet these Social Pros all know that you must meet your audience where they live (digitally, not literally). Not only that, but being able to remember and appreciate their connection to your brand is important to fostering long term relationships. But Duane and his team understand that shouting, “We need your money!

Meeting 60

Meeting How To Software iPad 60

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Improved SEO. How to get more reviews from customers.

Review 141

Review Case Study Reputation Study 141

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). 85% of social media users want more videos from brands.

Statistics 142

Statistics Social Media Video Marketing 142

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. As a marketing agency, you know your clients need results. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? So there you have it.

Social Media 230

Social Media Jive Marketing B2B 230

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. Godspeed Spook.

Industry 87

Industry Social Media B2B Resources 87

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Rare is the day when you walk into a meeting and someone pulls out an old magazine and slams it on the desk fussing about an article written months ago. Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Mindjumpers

JULY 18, 2011

Thinking how Facebook is expanding its effort in making their social network more professional, Facebook is still a bit behind and positioned as holding 22% of the respondents. With more and more people also joining groups on the network, more members will start interacting and participating in discussions about products, brands etc.

LinkedIn 249

LinkedIn B2B Sites Study 249

Waxing UnLyrical

AUGUST 4, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Emma Bostwick examines how your brand can take advantage of the rise of the digital coupon. Why can’t Facebook find the right image when I share a link? Why: What is your take on Facebook’s digital photo offerings when sharing links?

Analytics 188

Analytics Consultant Flickr B2B 188

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How social media drives cryptocurrency for users & brands.

Twitter 106

Twitter Tourism Travel Education 106