Monday Roundup: the Measurati Meet #measurePR

Waxing UnLyrical

And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” Rock and Roll Branding.

When Social Media Meets Big Data


Big data meets social media. Share 684,478 pieces of content on Facebook. We indicate our relationship status on Facebook, our preferences within movies and music, where we work on LinkedIn etc. Similar Posts: Brands Rocking Instagram.

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Meet Social Restaurant Co Co. Sala

Ari Herzog

She recalled meeting with one of the co-owners four years earlier. At the time, there were a few restaurants who had Facebook pages but most of them were not very active. I reached out to some friends who are fans of their Facebook page and inquired why they clicked like.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? Social media has paved the way for us to meet like-minded people from all over the world. Twitter Google+ LinkedIn #SocialPowWow: A meeting ground for Communicators & Marketers.

Meet Delena Silverfox on Facebook

Ari Herzog

With a parenting blog and complementary Twitter account to converse on writing and parenting tips , it is her Facebook page that she seeks to improve and enhance. Thanking 16 people eager to receive a complimentary copy of The Facebook Marketing Book who opted to add a comment on my Facebook wall (as seen by screenshot to the right) indicating why they thought they were worthy to win the contest, it’s my pleasure to give the book to Delena. Marketing Facebook

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I taught MBA students and small business owners everything from Facebook marketing to email marketing. I logged onto Facebook less. When I removed the Facebook app from my phone and ultimately didn’t care it wasn’t there, my brain started ticking. Footsteps by schick.

The Secret Meeting that Doomed Vine | Social You Should Know

Ignite Social Media

Normal Instagram posts are still not clickable, but brands like Kate Spade and J. Unlike Facebook, which has always allowed clicks on posts and added optional functionality to boost those clicks, the Instagram product is only available as an ad. The Secret Meeting Where Vine Died.

Danish CSR Initiative on Social Media Meets Criticism


5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

Meet The Founder of The Bees Awards


I have previously written the overall blog post on what the Bees Award is, and on my personal blog , I have written a bit about the meeting from a more personal aspect.

How to Meet Your Consumers’ Social Media Expectations


Already on Facebook, Twitter and Pinterest? A landscape that holds a promise of great marketing potential to brands if approached correctly. Consumers do not join a Facebook community to learn more about a product from the mouth of the brand per se.

How to Set up a Facebook Business Page in 10 Minutes


Having a Facebook Business Page is a great asset for your social strategy, regardless of the size or industry of your business. With over 2 billion people now active on Facebook , there’s a huge, engaged audience group ready to be tapped into.

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How to Meet Your Audience Where the Action Is

Convince & Convert

And yet these Social Pros all know that you must meet your audience where they live (digitally, not literally). Not only that, but being able to remember and appreciate their connection to your brand is important to fostering long term relationships.

Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Two of those networks have helped make influencer disclosures up front and clear in regards brand partnerships. Facebook.

Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. Implications for Brands.

When Artificial Intelligence & Social Media Meet

Stay N' Alive

Facebook is not only the leading social media platform, but has taken a keen interest in AI. According to a study , most customers want to interact with brands through messaging these days. On Facebook there are chat bots that will give followers an immediate response when they message the business, redirecting them to where they need to go! The post When Artificial Intelligence & Social Media Meet appeared first on Stay N Alive.

Social Networking Meets Game Consoles


» November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. Microsoft's game console, the Xbox 360 , has announced that it will be officially rolling out its latest Dashboard update, which includes Facebook , Twitter , and The PS3 has also announced it will be officially rolling out its latest Dashboard update, which includes Facebook.

3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion.

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Meet Team Sprout: Arnita, Senior Product Manager

Sprout Social

In this Meet Team Sprout interview, she shares how she got into engineering, where she’d go for her dream vacation and where she thinks social is headed. Brands are shifting from the model of having one person manage all of the official social handles for a company.

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Amazing People Are Everywhere. Meet Rae Hoffman.

Twist Image

On people or on brands. Sure, but if I can change or hide the names of the individuals or brands without loosing any sentiment on the power of the story, I would use my editorial power to do just that. Even when we follow them on Facebook , Twitter , their blogs or whatever.

Fetching Friday – Resources Mashup & Kitten Meets Hedgehog


11 Steps To Building Your Brand On Twitter – You Branding With Twitter? Building your brand on Twitter is even more important now. Kitten Meets Hedgehog. Kitten Meets Hedgehog. Be sure to follow Kristi on Twitter , Facebook , and Google+.

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Know Your Facebook Ads Metrics. Facebook Analytics

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Branded Content: 6 Things To Remember before Publishing


Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. It doesn’t need to address your entire customer database or Facebook fans at once.

How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

Want to respond to Facebook dark post comments? If you’re a seasoned Facebook admin and have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. Why You Shouldn’t Ignore Facebook Dark Post Comments.

How to Run a Facebook Live Sweepstakes

Ignite Social Media

Running a sweepstakes for your brand can be a great way to reward your loyal fans and find new ones. Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn’t be ignored.

A Step-by-Step Walk Through the New Facebook Messenger Rooms

agora pulse

Everyone’s been talking about the new Facebook Messenger Rooms … but what do they mean for you and your business? Maybe you have noticed a new feature on Facebook under your status updates: Rooms. You do need to have a Facebook account to create a Room, though.

Groups 107

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. For example, have you looked at how your Instagram fans are even tagging your brand?

Clickbait: Information overload! How can brands cut-through all the noise?


For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social.

Brands 198

3 New Social Media Ad Formats that Every Brand Should Use

Ignite Social Media

As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. Facebook Carousel Ads. Facebook Canvas Ads.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

Brands 285

25 brands every social media manager should follow on social


Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are.

How Brands Are Giving Back to Their Customers During COVID-19


But the one good thing about crazy (or scary, or uncertain) times is that they often bring out the best in people—and, in the case of brands, some very creative ideas and activations. Its trainers will host these 20-minute work-ins live on the Planet Fitness Facebook page daily at 7 p.m.

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. Branded?

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. The huge mistake that many brands make at this moment is waiting.

Brands 254

Should You Brand Your Business Email Address?

Waxing UnLyrical

And as I continue on my own entrepreneurial path, I am starting to see and meet so very many people who are either doing the same, or yearning to do so. Why not just set up your branded business email address, especially if you already own your domain?

Brands 282

Facebook 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Want to stay on top of algorithm changes and Facebook features for your clients? This Facebook 101 guide can help you. As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online.

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Include Branded Hashtags, But Not Too Many. Facebook

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How to use Social Media for Employer Branding and Recruitment


Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. Tweet.

Brands 259

Facebook Places Explained


Here’s an explanation by the people at Facebook. According to Facebook, Places is basically about knowing where you friends hang out. From our profiles on Facebook, we all know and share all other sorts of things about each other.

Help – My Boss Wants My Facebook Strategy!

agora pulse

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. Step 1: Create Facebook Objectives and Goals. The first step in creating your Facebook strategy is knowing and documenting your objectives and goals.

5 Ways to Revitalize Stale Content With Your Personal Brand


It doesn’t deserve to be thrown away, necessarily, nor will it do active harm to your brand if and when you publish it. You can do this by transforming it, polishing it, or reimagining it in a new context, using the power of your own personal brand. The Power of a Personal Brand.

Brands 139

The Thing About Facebook And Brands

Twist Image

What should a brand do on Facebook? the one about brands on Facebook. The pressure that brands feel to make connections on Facebook is tremendous. They're reading about all kinds of data about over a billion connected people and the power that Facebook yields in terms of keeping people engaged and using the channel. There is no question about it: brands really do need some kind of formal and iterative Facebook strategy. brand.

Facebook Messenger Business Examples: Our Social Media Expert Roundup

agora pulse

You know that Facebook Messenger isn’t just about chatting with your friends about where to meet up for dinner, right? I’ve asked these four international social media experts to reveal their favorite Facebook Messenger business example.