article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

article thumbnail

How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Brand authenticity matters. First, you can create educational Instagram posts to tell your followers more about selected features.

B2B 259
article thumbnail

Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

It works similarly in healthcare, finance, and education, where chatbots can help patients schedule appointments, check their accounts and offer investment advice. Similarly, real-time engagement will enable businesses to meet customers and users where they are, with personalized interactions that feel authentic.

article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Check out how the founder behind Waka Coffee uses Quora to educate potential buyers about coffeemaking. This effectively shortened the sales cycle and improved its customer acquisition process. Source: instagram.com 7.

article thumbnail

The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. It’s all about authenticity and relatability.

article thumbnail

7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 126