Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. This is where Suggested Twitter Replies from Sprout Social comes in.

Authentication 60

Authentication Social Media Management Travel Proposal 60

Sprout Social

JULY 30, 2020

As we added in marketing messages we were able to convert more customers through social media to sales, and the loyalty we created during lockdown has continued as the stores have reopened. – Aimee Stewart, Managing Director, Connec+. . – Aimee Stewart, Managing Director, Connec+.

Retail 122

Retail Groups Groups Social Media 122

agora pulse

JULY 9, 2019

Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns. So, at Agorapulse, we recently added downloadable reports and metrics for Instagram Stories to help social media managers do just that.

Instagram 75

Instagram Social Media Metrics Engagement 75

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Consider using media produced by your audience.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Sprout Social

DECEMBER 19, 2023

But departmental silos, limited understanding of the value of social customer care and clunky tech stacks hinder businesses from delivering best-in-class service. Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs.

How To 107

How To Survey Social Media Management Training 107

Sprout Social

OCTOBER 3, 2022

Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. Social media management is a skill.

Strategy 116

Strategy Brands Content Social Media Management 116

Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. The relationships we form with internet personalities mean social proof can take place on a mass scale, and it has proven incredibly lucrative for those who get it right. Is social media worth it for firms in the financial sector? But how do we put that into concrete terms? Definitely.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

DECEMBER 19, 2023

Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow. In this list of social media job titles and descriptions, we cover all the positions you need on your core team.

Social Media 104

Social Media Social Media Management Influencer Team 104

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. All about the “a” word: authenticity. The UK bakery, Get Baked , oozes authenticity.

How To 141

How To UGC Authentication Campaign 141

Oktopost

AUGUST 9, 2020

While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. For example, 78% of salespeople who use social media in their sales process outperform their peers. Higher revenue. Customer Support.

Hashtag 132

Hashtag B2B Policies Authentication 132

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? Authenticity rules on TikTok. So, challenge what you think it’s cool.

B2B 98

B2B Trends Authentication Film 98

Hootsuite

APRIL 28, 2020

Share an educational video. Be authentic. When you reuse it with permission, you build relationships and loyalty. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Have a goal in mind. Are you trying to drive orders, like Chipotle? Raise brand awareness? Still stumped?

Video 145

Video Engagement Hashtag Influencer 145

Sprout Social

DECEMBER 4, 2019

Helping to provide tutorials, guides, how to’s and overall support to the parents buying your products is a great way to fuel customer loyalty and help parents realize you’re a brand they can trust. First and foremost, focus on brand authenticity. How does your brand want to be known?

Tips 73

Tips Brands Marketing Authentication 73

Later

JUNE 17, 2020

Instagram for Business Tips #4: Share Carousel Posts to Educate . With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Link in bio: How Brands Can Celebrate Juneteenth on Social Media ???. And maybe you’ll discover new hashtags to add to your repertoire!

Instagram 80

Instagram Hashtag How To UGC 80

Hootsuite

JANUARY 27, 2020

A Group can be where you foster discussion, education, problem-solving and, yes, solid entertainment about the topics that matter to your audience. This is certainly the premise behind influencer marketing , but another, possibly even more authentic way to spread the word is by tapping your brand’s employees. Try it free today.

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Aim for personal connection: Stories are a huge driver of Instagram direct messages that help build follower loyalty. Education: Thursday, 4 or 5 p.m. Instructional posts: Teaching followers how to achieve a goal is about as compelling as it gets.

Instagram 112

Instagram Tips Marketing Hashtag 112

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Brand Amplification.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. Be Receptive With Your Audience.

Engagement 110

Engagement Social Media Hashtag Metrics 110

Convince & Convert

APRIL 5, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Sports 114

Sports Social Media Survey Hashtag 114

agora pulse

MAY 6, 2020

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. What Social Media Managers Want to Know. In other words, predominantly organic, authentic marketing.

Social Media 106

Social Media Tips Discount Price 106

Viper Chill

APRIL 26, 2010

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds. Use Twitter as your company office hours.

Social Media 80

Social Media Strategy Digg Forums 80

Hootsuite

DECEMBER 2, 2019

A social media calendar helps you post the right content to the right social channels at the right time. Use 80% of your content to inform, educate, or entertain your audience. Facebook Groups are another great way to build community and brand loyalty. Here are some of our favorites: Engagement management.

Small Business 145

Small Business Social Media Tips How To 145

Webbiquity SMM

JUNE 6, 2011

It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals. Aaron Lee or more known as Ask Aaron Lee (@askaaronlee ) on twitter is your average Joe but with an extra-large social media addiction. Competitive by Nature, Positive Minded, Marketing Student & part time social media manager.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196