Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Conversation Brands Authentication Trends 130

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 117

Oktopost

JUNE 17, 2021

In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. She also shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B marketing all-star! Stay in the Loop.

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B2B Marketing Apple Authentication 118

Oktopost

APRIL 9, 2024

Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services. A big part of B2B demand generation is educating prospects about your products and why they need them.

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B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? We’re discussing both the icks and ideals for Women’s History Month social media ideas.

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Hootsuite

JANUARY 18, 2024

For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience. Aim to educate, entertain, or inspire , and keep the promotional posts to a minimum. Sign up now. Humanizing.

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Social Media Tips HootSuite Marketing 123

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

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B2B Social Media Strategy Reputation 71

Hootsuite

JUNE 29, 2023

Enhance patient education. You can use social media to share general information about health and wellness. These may include tips like using strong passwords and two-factor authentication. Education resources Provide links to social media education and training for healthcare professionals.

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Guidelines Template Templates Social Media 81

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. Step 3: Automate marketing with a social media management tool. But it works for social media, too. Build brand loyalty.

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Social Media Meme HootSuite Influencer 142

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Here are five of the ways we’ve approached this at Sprout. Show, don’t tell.

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Social Media Strategy Organization Education 144

Ignite Social Media

MARCH 18, 2021

If you turn on two-factor authentication to help secure the account, then you run into the issue of being flagged for “suspicious activity” if you have a team of people that access the account frequently from various IP addresses. Looking at Instagram, page access is a lot easier – too easy, in fact. Banning Users.

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Brands Facebook Issues Privacy 156

Later

JUNE 12, 2020

At Later, we’ve added Juneteenth to our free downloadable holidays calendar — so every brand and social media manager has a reminder to celebrate the day. A day for celebration, education, and connection. Utilize the day to not only educate your audience on its origin, but to also celebrate Black culture! .

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Social Media Brands Creative Commons Education 106

Keyhole.co

JULY 18, 2023

Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools. Go more informal, playful, and authentic. Pros Access to all of TikTok’s marketing suite.

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Tips Marketing Trends Influencer 52

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices.

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Issues Survey Campaign Authentication 132

Sprout Social

MARCH 20, 2023

Think: behind the scenes content, FAQ answers, how-tos, product hacks, user-generated content, trend-based videos and educational videos. Leverage content that humanizes your brand From embracing lo-fi authenticity to featuring real employees, short-form video is a powerful tool for humanizing your brand. The most views?

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Buy Video How To Template 111

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How To Social Media Management Metrics Team 121

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Authentic content-generated by users has become one of the most powerful forms of marketing. Educational Videos. million likes.

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UGC Hashtag How To Meme 139

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. It works as social proof and fosters trust and credibility. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. This is where Suggested Twitter Replies from Sprout Social comes in.

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Authentication Social Media Management Travel Proposal 60

Sprout Social

JULY 21, 2022

Not to mention, videos are optimal for educating your audience. How-to’s and tutorials are the cornerstones of social video content. This content is often unedited and authentic, giving viewers a special behind-the-scenes glimpse into the life of the person streaming. Why is video so popular? Examples: YouTube, TikTok and Vimeo.

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Types Social Media Microblogging Overview 145

Later

MAY 12, 2021

With this in mind, being consistent in your niche (from the content you post to the accounts you interact with) is one of the best ways to continually educate the algorithm. Since introducing Reels to our Instagram channel last year, we’ve seen our engagement grow by 280%,” shares Later’s Social Media Manager, Christine Colling.

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Instagram Hashtag SEO Features 118

Social Media Strategies Summit

AUGUST 5, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. As Director of Social Media for the flagship accounts at UNC, I oversee a team of three (a social media strategist, content producer, and digital media analyst) and two student interns.

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Collaboration Trends Instagram Team 49

Convince & Convert

JANUARY 8, 2018

Build a content strategy that fosters a relationship with your audience while educating them on your business and products. We surveyed social media managers and found that the best times to post to Instagram are generally lunchtime and between 7 and 9 p.m., Do a bit of research to find the optimal time of day to post.

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Instagram API Consultant Conversation 124

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

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Module Consultant Course Campaign 100

Sprout Social

MAY 26, 2020

Parents and schools, for example, are increasingly seeking out and demanding digital literacy education. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos. This post Why digital literacy matters for marketers originally appeared on Sprout Social.

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Marketing Class Skills Trends 140

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Provide education. Facebook Stories.

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Social Media Management Social Media Facebook Groups 141

Later

JANUARY 27, 2021

Linkin.bio has been a game-changer for our Instagram strategy since we can promote multiple articles a day,” says Social Media Manager, Hannah Weintraub. When it comes to selling products on Instagram, online education platform SuperHi understands the power of using guest articles and tips to drive conversions.

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Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

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Patterns Sentiment Analysis Proposal 113

Audiense

SEPTEMBER 16, 2016

Heggie: “ We invest 27% of our profits back into science, exploration, and education. If it turns out that a less conventional social media management method would suit one of your channels, give it a go. ” Find The Set-up That Works For You. And it’s working. pic.twitter.com/68K72yaMA7.

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How To Marketing Authentication Project 60

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

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Social Media Management Skills Social Media Banking 155

Sprout Social

JULY 30, 2020

. – Aimee Stewart, Managing Director, Connec+. They want to be entertained and to be educated. ?? At Aroluxe Marketing , an integrated marketing agency in Nashville, TN, the team takes an empathetic approach to creating deep, authentic connections between clients and their audiences. View this post on Instagram.

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Retail Groups Groups Social Media 117

Oktopost

MARCH 31, 2021

Live streams are personal and public, and viewers respond positively to their authenticity. However, live-streaming is one of the best methods to educate your audience and understand their requirements in these socially-distant times. Each social platform requires a slightly different approach to video. Optimize for SEO.

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Video Marketing B2B Eventful 71

agora pulse

JULY 9, 2019

Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns. So, at Agorapulse, we recently added downloadable reports and metrics for Instagram Stories to help social media managers do just that.

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Instagram Social Media Metrics Engagement 75

Sprout Social

JUNE 30, 2020

Social media has become the go-to spot for customers to give us feedback, whether they realize it or not,” she said. Showing people how you can create authentic relationships through engaging posts or sharing content that tells the story of the brand, then showing the impact it’s having on our customers is really important.”.

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How To Meeting Team Collaboration 103

Stay N' Alive

AUGUST 4, 2014

Facebook’s recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. So how do you protect yourself?

Social Media 52

Social Media Facebook How To Social Media Management 52

Stay N' Alive

AUGUST 4, 2014

Facebook’s recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. So how do you protect yourself?

Social Media 52

Social Media Facebook How To Social Media Management 52

Stay N' Alive

AUGUST 4, 2014

Facebook’s recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. So how do you protect yourself?

Social Media 52

Social Media Facebook How To Social Media Management 52