article thumbnail

The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

Being authentic has become the key to creating meaningful social media content and building a loyal audience. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Is it even authentic at all? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

article thumbnail

Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Authentic reactions. I gotta put ME first – Citiboii SRT. Retweets and responses. Those efforts paid off.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We only hire the best talent to support our education clients, including a Client Relationship and Project Manager, a PPC Specialist, a Creative Strategist and Copywriter, a Paid Social Manager, and a Graphic Designer.

Education 194
article thumbnail

The Power of Authenticity

Convince & Convert

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. Authenticity helps you define how they see you, without risking they’ll be confused.

article thumbnail

Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. I also sit on the board of a music education charity in the UK called The Voices Foundation , which is hugely rewarding. Give us an overview of your role and what it entails daily.

Education 209
article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

article thumbnail

Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. In the past 3 years, she’s specialized in growing B2B LinkedIn pages organically and creating educational and human content. Stay until the end to hear Cat’s playbook for personal branding–P.S.

B2B 139