Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 101

Social Media Management Social Media Tips Skills 101

yMarketingMatters

MARCH 4, 2013

Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Thank You, Tom. coming from you). coming from you).

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Social Media Management Social Media Badge Consultant 229

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). 9 skills every social media manager must have. ?Communication

Social Media Management 86

Social Media Management Questions Social Media Skills 86

Later

JUNE 21, 2021

We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Later

MARCH 22, 2021

For social media managers, staying on top of the latest trends and best practices is an important part of the job. social media courses that will help level-up your skills and boost that online portfolio. . 7 Social Media Courses for Marketers. 7 Social Media Courses for Marketers.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

agora pulse

MAY 29, 2019

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” Let’s look at some pros and cons with social media management tools as well as native tools to see which really works better.

Social Media Management 108

Social Media Management Tools Social Media Authentication 108

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. As a social media manager, you’re wearing a lot of hats (hopefully not a fedora, but I digress). But still. I think it’s a perfect match.

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Social Media Management Social Media Case Study HootSuite 145

Waxing UnLyrical

JUNE 21, 2018

The combination of these two developments has resulted in what is know as “authentic advocacy.” ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists.

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Authentication Brands How To Review 125

Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are the major differences.

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Social Media Management Communities Social Media Skills 112

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” The support and excitement you get from your teammates is natural and authentic.

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Authentication Examples Class Team 90

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Efficient time-management skills.

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Social Media Management Social Media Brands Content 96

Bill Hartzer

APRIL 4, 2024

This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management. For more information on how Dash Hudson can help brands outsmart social, head over to dashhudson.com.

Airlines 86

Airlines Social Media UGC Authentication 86

Blog2Social

OCTOBER 30, 2020

Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.

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Authentication Social Media Engagement Study 79

Oktopost

AUGUST 29, 2022

This episode will have you on the edge of your seat while Dani walks through how the B2B social landscape has transformed to become more authentic, humanlike, and in line with our B2C counterparts. Dani dives deep into the social metrics every B2B Social Media Manager should be tracking, and what social media success means to her.

B2B 129

B2B Strategy How To Social Media Management 129

Oktopost

MAY 22, 2023

Today more than ever, audiences demand authenticity from brands on social media. In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide.

Strategy 118

Strategy Tips Apple Social Media Management 118

agora pulse

MAY 18, 2019

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. Keep Everyone on the Same Page with Social Management Software.

Authentication 101

Authentication Platform Social Media Brands 101

Buffer Social

JANUARY 22, 2024

  She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter). ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Sprout can assist with a number of tasks, like publishing, response management, productivity tools and analytics. More on this in the next section.

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Instagram Tools Strategy Hashtag 113

Laurel Papworth

SEPTEMBER 4, 2011

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment.

Social Media Management 98

Social Media Management Communities Social Media Press Release 98

Oktopost

APRIL 25, 2022

Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Gaining social media buy-in from executives and leadership. Love Going Behind the Post?

Data 118

Data Strategy How To Social Media Management 118

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

JANUARY 10, 2022

Behind the Post is a podcast by Social Media Managers, for Social Media Managers. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Spread the news: every social media manager can master the art of social media!

Social Media 158

Social Media B2B Social Media Management Hosting 158

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Conversation Brands Authentication Trends 130

Sprout Social

DECEMBER 12, 2022

Social media managers live and breathe social. Most of these questions stem from a disconnect between people who think social first and people who don’t. If you’re not familiar with what goes into creating a social media account, you might think all it takes is a quick sign-up.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Oktopost

DECEMBER 19, 2022

Use Social Media Governance to Optimize Risk Management. Use Two-Factor Authentication. What to Do if Your Social Accounts Are Compromised. If you’re not using a social media management platform, use a password safe to ensure that passwords stay secure. Use Two-Factor Authentication.

Social Media 125

Social Media How To Policies Authentication 125

Oktopost

FEBRUARY 13, 2023

Manual writing and editing tasks limit the productivity of social media managers, and force executives to hire more employees or settle for less content. The Advocacy Paradox Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility.

Social Media 62

Social Media Tools Content Social Media Management 62

Sprout Social

FEBRUARY 6, 2024

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today.

Software 112

Software Products Team One Spot 112

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 132

Oktopost

MAY 23, 2022

With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. Hot Topics: The biggest barriers Helen faced transitioning from Manufacturing Marketing Manager to Global Social Media Engagement Manager. Love Going Behind the Post?

B2B 62

B2B Social Media Management Apple Authentication 62

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. However, social media managers can rest assured that we’ve shared the demand we’re already seeing among our customers.

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API Social Media Management Platform Instagram 91

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Instagram Badge Authentication How To 59

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Making space for diverse perspectives empowers us to create authentic connections with social audiences.”

Social Media 120

Social Media Survey Education Team 120

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Expectations, deadlines, and accountability of each role should be clearly outlined from the start.

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Template Templates Social Media Tips 134

The Realtime Report

APRIL 15, 2019

As the social media manager of a video platform, my job obviously involves a LOT of video. Authenticity Over Perfection. Social media managers put an immense amount of pressure on themselves to be perfect. Want even more inspo and tips from real social media managers, bloggers, and biz owners?

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Video How To Template Templates 134

Oktopost

APRIL 14, 2022

In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Watch the live recording: Unleash Your Inner Artist.

Social Media 69

Social Media Social Media Management B2B Apple 69

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 89

Social Media Content Airlines Authentication 89