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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

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Addressing the Reactions to the Shutdown of Facebook Podcasts

Jon Loomer

Why would the typical person — or even marketer — know how it worked? Or asking why I “chose” Facebook Podcasts over something like Apple Podcasts or Spotify. You simply connected your show’s RSS feed to your page so that when you published a new episode through your host, it would publish to Facebook.

Facebook 176
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Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

If you’re familiar with podcasting, you know how saturated the market is already. Some people listen on a dedicated podcasting app, some people use Spotify or Apple Music, and some people listen to podcasts on YouTube without looking at the screen. To accomplish this, you must get 2 RSS feeds from your podcast hosting company.

Sample 147
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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. Apple News.

Content 128
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. App Indexing for both Google and Apple is another growing trend.

SEO 100
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

iPad 129