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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. You could hook up your podcast’s RSS feed to your Facebook page. When a new episode went live, it would go to Apple Podcasts, Spotify, Facebook, and a whole bunch of other places.

Facebook 204
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Addressing the Reactions to the Shutdown of Facebook Podcasts

Jon Loomer

Why would the typical person — or even marketer — know how it worked? Or asking why I “chose” Facebook Podcasts over something like Apple Podcasts or Spotify. You simply connected your show’s RSS feed to your page so that when you published a new episode through your host, it would publish to Facebook.

Facebook 176
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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

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Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

If you’re familiar with podcasting, you know how saturated the market is already. Some people listen on a dedicated podcasting app, some people use Spotify or Apple Music, and some people listen to podcasts on YouTube without looking at the screen. To accomplish this, you must get 2 RSS feeds from your podcast hosting company.

Sample 147
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend.

SEO 100
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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