The 12 Startups I’ve Invested In and Why

Convince & Convert

the recently re-branded Command Post has pivoted to focus on providing useful social media analytics, and delivering nuggets of insight and intelligence that help you identify hidden advocates (for example).

33 Personal Blogs of Startup Marketers We Love

Buffer Social

Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. And today, I’d love to take you on a deep-dive into personal blogs of startup marketers. 33 Blogs to Follow, Written by Some of the Very Best Startup Marketers.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. Gotta Have Faith.

Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. Analytics as a service: AaaS?

Blogging for Startups: 10 Essential Tips to Make it Work

ProBlogger

Getting the word out about your startup is tough. To become a thought leader in your startup’s industry, and to generate quality leads through your blog, be sure to follow these ten essential steps to creating a blog presence that thrives in the crowded blogosphere.

The Lean Analytics Model

Twist Image

Most recently, he co-authored a book called, Lean Analytics - Use Data To Build A Better Startup Faster , with Ben Yoskovitz. lean analytics. Episode #351 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire ( PressBooks , Librivox , etc.),

New Dashboards Blend Analytics Sources

Net-Savvy Executive

And increasingly, too many disparate sources of data, many with their own analytical tools. So it's interesting to see a new crop of startups offering tools that pull analytics data from multiple sources into a single dashboard for analysis and reporting. Too much information.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

analytics big data IDC startups sxsw technology TwitterShould we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be on that train.

Takeaways from Launch Scale 2016

Socialmedia.biz

Solid advice for startup founders, from startup founders. Target audience: Startup founders and teams, entrepreneurs, angel investors, VCs, businesses, brands, digital marketers, educators, journalists, Web publishers. Foundational advice for startup success.

Yammer 150

The 32 Best Twitter Marketing Tools

Webbiquity SMM

View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.

Tools 276

Poets And Plumbers And The Future Of Advertising

Twist Image

We often argue about analytics over creativity, data over strategy and more. They are working in-house for brands, going to the major consulting firms, working for media companies, startups, digital platforms and more. analytics. startup.

Disruption, Disruption Everywhere

Twist Image

This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers. I thought back to when Mirum (which used to be Twist Image) was a startup. Startups. analytics. startup.

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Already, both traditional firms and startups are working feverishly to demonstrate they can turn hype into science. analytics big data data social analytics social media measurementSix years ago, we were talking about the growth of blogging and MySpace.

Data 214

Stop Being A Digital Immigrant

Twist Image

Brands tend to look at startups that shoot to billion dollar-plus valuations and wonder how they can be more like that. Let's rattle through this: data and analytics, marketing automation, programmatic buying, drones, robotics, wearable technology, block chain, the Internet of things and more. analytics. startup. This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say).

B2B 74

The True Omni-Channel Is Convergence

Twist Image

Some rushed in (and lost their shirts), while others sat on the sidelines and watched startups eat their lunch (slowly and over time). There is no doubt that functionality like consumer reviews and related items have created a treasure trove of analytics and data to help smart online retailers better understand inventory and push up the basket price (amongst many other awesome treats). analytics. startup. web analytics. Convergence used to be a bad word.

The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

analytics. startup. Welcome to the 3nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. As a known Infovore , I am astounded by the vast amount of content out there on the topic of business innovation.

Embrace The Shift Away From Stuff - Strategy Magazine Column

Twist Image

Perhaps the best question marketers can ask themselves when facing a future free of stuff is this: If you had to quit your current company and build a startup in the same vertical, how would you build it? analytics. startup. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed.

The Magic Space Of Digital Marketing Today

Twist Image

For consideration, providers needed to demonstrate an ability to deliver comprehensive strategic services, creative and content services, technology implementation, measurement, and analytics -- and a close alignment with the marketing needs of global brands, whose leaders seek those specific competencies when choosing a marketing service partner." . analytics. startup. Does the term "digital marketing" make any sense, at this point?

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online.

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Advertising. Full Steam Ahead.

Twist Image

The analytics, optimization and general marketing tech landscape is almost impossible to track. A new generation of startups, the evolution of traditional firms and the invention of new jobs, responsibilities and opportunities. analytics. startup. "Advertising is dying. Advertising is dead. Advertising doesn't work.". A common theme. A common rant. It's fine to think that advertising doesn't work.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. Find out how Sprout can boost your competitive analytics and research with a free trial today. 11 of the best social media analytics tools for brands. Analytics

Six Links Worthy of Your Attention #425

Twist Image

Sheryl Crow said something like this once, and the same is true of startups. And with all the tales of fast startups and stratospheric valuations, this is a pretty neat tale of how curious serendipity and counterintuitive approaches (getting people to pay to publish their recipes?)

Film 52

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics.

Six Links Worthy Of Your Attention #329

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Six Links Worthy Of Your Attention #313

Twist Image

Is Your Startup Idea Already Taken? But with AirBnB , Uber , and a few other giants occupying most of the mental models, you get a lot of 'it's Uber for dog-walking' startups. It was intended as a tongue-in-cheek testament to startup saturation. lean analytics. startup.

Facebook vs Twitter (A Comparison)

The Marketing Blog

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Six Links Worthy Of Your Attention #249

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Growth Hacker Marketing And The Rise Of Engineers In Marketing

Twist Image

And yet, brands like Uber , AirBnB , Dropbox , Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media channels as a form of awareness and validation. startup. web analytics. If you''re a brand and you don''t believe in advertising, what do you do? The default position is to use social media.

When Real Time Becomes Really Real Time

Twist Image

Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish. The physical store may become much more about an experience (think about this in terms of going to the movies or to an amusement park), while Amazon (and other, inevitable, startups that will either rise up or be created) to transform how we shop online into a much more frictionless experience. startup. web analytics.

Price 87

Programmatic Advertising Creative. Winter Is Coming.

Twist Image

Recently, The Wall Street Journal published an article titled, The Process of Making Digital Ads is Gradually Starting to Become More 'Programmatic' , that looked at some of the fledging startups that have generated significant venture capital interest in this space. The more personalized these ads (mention of the product, brand and image), the more likelihood that a future purchase will happen (at least this is what the retargeting and analytics professionals are telling us).

Tracking, Personalization And Screams Of Privacy

Twist Image

So, they left Salesforce and launched a new startup called, Nomi. Nomi also made the news this week when they secured over three million dollars in venture capital financing a mere two weeks after their first investor meeting (you can read more about it right here: It Took Only 13 Days For Former Salesforce Execs To Raise $3 Million For Their Startup, Nomi ). startup. web analytics.

How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

Are you working with a startup that needs to demonstrate demand before pitching investors? To track your demographic data, use a social media analytics tool like Sprout Social. One of the best tools marketers use is Google Analytics. Analytics Engagement

Cost 99

Six Links Worthy Of Your Attention #382

Twist Image

My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". lean analytics.

The E-commerce Tipping Point

Twist Image

Driven by analytics, Fab.com is a daily deal site that offers up products with a modern contemporary design flare. startup. web analytics. The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel?

Tips 84

Six Links Worthy Of Your Attention #74

Twist Image

In the end, they're massive but they maintain a very healthy start-up attitude coupled with a deep understanding of analytics and data. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

The Resurrection Of Podcasting

Twist Image

iTunes will tell me that it's popular (it ranks high on their Management and Marketing chart), but I don't look at my analytics. startup. web analytics. Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly audio podcast ( Six Pixels of Separation - The Twist Image Podcast ). Each week I have a conversation with someone interesting in the media, marketing, advertising, business book or personal development space.

Digg 84

A Pinteresting Story

Twist Image

Think about software that was developed for the Windows platform, and this will be a similar strategy for many of the newer social media startups. In August of last year, Time Magazine named it in its " 50 Best Websites of 2011 " and last December, the analytics firm, Experian Hitwise , said that Pinterest's user-base had forty times the number of visitors it had from only six months prior. startup. That Facebook IPO.

Six Links Worthy Of Your Attention #310

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Hearst Skiff Reader Looks Cool

Adam Sherk

My professional, analytical opinion is it looks pretty darn good. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully.