Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

Hubspot 101

Hubspot Template Templates API 101

Jon Loomer

MARCH 27, 2022

.” It allows me to monitor the impact of my ads on the metrics that I care about most, regardless of optimization. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. And there, of course, is the potential issue.

Eventful 202

Eventful Report Facebook Aggregator 202

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Ignite Social Media

JANUARY 9, 2020

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Pinterest Analytics Dashboard. Pinterest Analytics Dashboard. YouTube Analytics Dashboard.

Data 132

Data Social Media Analytics Metrics 132

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Jon Loomer

MARCH 14, 2022

This can result in some issues, particularly if you’re optimizing for actions like link clicks. Manual Placement Selection Issues. One thing to keep in mind is that you may not see results for all metrics when using breakdowns depending on the optimization due to iOS 14+ changes. They both have their potential issues.

How To 198

How To Facebook URL Cost 198

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma.

Analytics 70

Analytics Google Adwords Marketing 70

Jon Loomer

NOVEMBER 22, 2019

Here’s an example of the metrics that Facebook provides for a post I published that was never promoted as an ad. This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. But this is a smaller issue. But, guess what?

Organization 212

Organization Conversation Facebook Metrics 212

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Small Business Mavericks

AUGUST 18, 2014

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. See all conversions side-by-side in campaign reports in Analytics. Why Learning To Use Analytics Is Important. This list was at the end of a good look at the reasons why AdWords and Analytics are better together.

Analytics 87

Analytics Adwords Comparison Report 87

Koka Sexton

JANUARY 2, 2023

Additionally, it offers an array of marketing tools and analytics that can be used to create targeted campaigns and measure success. Additionally, it should include an understanding of how to optimize descriptions, engage with followers, and measure metrics and analytics to measure success. Measuring Results on Social Media.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy. This leads to more targeted, personalized ads.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Dave Fleet

JANUARY 26, 2021

The privacy issues related to social are myriad and layered (see: The Social Dilemma ), and have been further compounded recently by COVID-19 misinformation, the weaponisation of social media by state actors, domestic political pot-shots and by the ongoing whiplash-inducing saga that is TikTok. Social media issues just scratch the surface.

Privacy 195

Privacy Marketing Data Reputation 195

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. The best practitioners know that a good influencer is one that has a real contextual tie to the brand or the issue, is willing to engage on behalf of the brand and has an engaged following. AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

Small Business Mavericks

MARCH 25, 2012

Google have added two new features to their Analytics tool. Page speed is an important issue for any website owner. The new tool added to Google Analytics makes it easy to see at a glance how a page is performing over time. It’s easy for website owners to become complacent over issues such as page speed.

Analytics 161

Analytics Sites Google Influencer 161

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It will also demonstrate your commitment to resolving issues and delivering a positive experience.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Profiles tab: View metrics at the individual profile level.

Review 128

Review Brands How To Analysis 128

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 69

Analysis Data Sentiment Metrics 69

Convince & Convert

APRIL 16, 2013

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. One of the biggest issues with digital data is its sheer volume. Identify a Team Leader.

Analytics 141

Analytics Press Release Health Care Data 141

Keyhole.co

FEBRUARY 20, 2024

By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image. Monitor conversations and keywords Employ a social media analytics tool like Keyhole and customize searches to track relevant conversations, keywords, hashtags, and accounts on Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

MARCH 25, 2024

While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing. Instead, align your contests with metrics that contribute to your broader social media goals and will deliver tangible results. Ready to gamify your advocacy efforts? Let the games begin!

Metrics 75

Metrics Training iPad Meeting 75

Keyhole.co

DECEMBER 28, 2022

Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics. It’s a day by day audience analytics that will show you follower growth. Try Keyhole to analyze your Instagram metrics.

Instagram 98

Instagram Influencer Analytics Notification 98

Sprout Social

JANUARY 11, 2024

For example, most customer service tools track a range of customer service metrics like: The volume of queries received Response time Response rate Resolution rate Benchmarking these metrics can uncover opportunities to improve your service and optimize your customer service team’s processes.

Software 86

Software Tools Knowledge Base Hubspot 86

Buffer Social

OCTOBER 23, 2023

Vlogs : Share personal experiences, day-in-the-life videos, or thoughts on topical issues. Keep track of your earnings through YouTube analytics and adjust your monetization strategies accordingly. Understanding your analytics can provide valuable insights into what's working and what needs improvement with your content. 

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Sometimes, the two are different.

Facebook 123

Facebook How To Metrics Hashtag 123

Keyhole.co

FEBRUARY 13, 2024

The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. This can drive your attention to previously unnoticed issues and reduce them before they escalate and harm your brand. You also get comprehensive visuals on metrics like sentiments, locations, post types, and top devices.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

JANUARY 15, 2024

Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties. This allows you to respond as quickly as possible to an emerging issue and reduce the likelihood of misinformation and disinformation getting a foothold in the public discourse.

Sentiment 52

Sentiment How To Reputation Analysis 52

Oktopost

JULY 22, 2021

Then you can manage all of your interactions and analytics from within the familiar environment of your CRM. When a customer has a complaint or issue with a product, they often bring it up on social media first. Social CRM greatly reduces the time and labor required to monitor social media and respond to issues in a timely manner.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues.

Sentiment 105

Sentiment Analysis Patterns Price 105

Hootsuite

SEPTEMBER 30, 2022

Cart abandonment has always been an issue in online shopping. The best chatbots answer questions about order issues, shipping delays, refunds, and returns. Data and analytics. Use Google Analytics, heat maps, and any other tools that let you track website activity. Step 6: Set up chatbot analytics. Integration.

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FAQ Retail Overview Loyalty 120

agora pulse

AUGUST 17, 2020

Step 1: Identify your social media marketing goals and metrics. Consequently, metrics you want to keep an eye on may include: Traffic (especially from social media channels). Unlike the above metrics, this one should be going down. Most of those metrics should be measured long-term. Use your on-site analytics.

Social Media 171

Social Media Strategy Marketing How To 171

Jon Loomer

OCTOBER 2, 2023

If you select any of the first five, a column will be added for any conversion metric. The Math If you look at the screenshot above, the metrics can be confusing, if not misleading. View-through conversions have a bad reputation, but I have no issue with them overall. Let’s recap what is reported.

Conversation 176

Conversation Data Advertising Report 176

Jon Loomer

FEBRUARY 7, 2024

The issue would be that Ads Manager says you have 100 new purchases and only 40 happened — total, regardless of the perceived source. I have no issue with these. Once again, I have no issues with counting these. If you ever spend any time in Events Manager, it should be obvious if deduplication is an issue.

Report 177

Report Sample Samples API 177