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A Privacy-First Digital Marketing Landscape

Dave Fleet

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Privacy is mainstream. Data with empathy.

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Google Updates Google Analytics Reports, Provides New Modeled Data Options to Facilitate Insight

Social Media Today

Google has added some new elements to Google Analytics, including new data reports and improved AI modeling to replace insight lost to updated privacy measures.

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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. I had no idea, when I enrolled in the Harvard Business Analytics Program , just how much I’d start living what I was learning. Think about it.

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How to Safeguard Patient Privacy in Healthcare with Data Masking

BeingOptimist

Patient privacy is a major concern for healthcare organizations today. With rising cyber threats and data breaches, safeguarding sensitive patient information is more critical than ever. This is where data masking comes in. The average cost of a healthcare data breach is $7.13 Data masking ensures privacy compliance.

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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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Can You See Who Views Your VSCO? Understanding Privacy and User Experience on the Popular Photo Platform

BeingOptimist

Due to some privacy concerns users have started expressing concern and have asked if there is a way to see who has viewed their VSCO profile. Security: If you are concerned about your privacy, you may want to know who is viewing your profile. VSCO has been criticized for its privacy practices.

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