The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here.

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? Posted in Customer Experience eCommerce Mobile.

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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 Your amazing mobile experience or your belief that most of your consumers are not on mobile, because your analytics don't speak to how bad your mobile experience currently is? analytics. comscore. This was a big week for shopping.

You can't fight the power of video. It's bigger than all of us.

Firebelly

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5

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The Shape-Shifting Reality Of Shopping

Twist Image

A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. But comScore indicates that while time spent is shifting toward mobile, it''s helping extend the desktop audience by 45% as consumers that start on PCs continue their shopping experience across devices. comscore. web analytics.

The Panic Over Pinterest

Twist Image

million in January says comScore." comscore. web analytics. banneradvertising comscore economicvalue facebook googletrends idc instagram karstenweide linkedin marketresearch mediaproperty newspaper onlinemetric onlinenewspaper onlinespaces pageview pinterest socialnetwork socialslam twitter usatoday webanalyticsBy the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement?

Demand Better Content

Twist Image

Through studying Web analytics and niche topics that are getting search engine traffic online, Demand Media uses the information to create content (mostly text articles and videos). Is it the editors of the newspaper, the webspam team at Google, the Web analytics behind Demand Media or you? comscore. web analytics. How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot?

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

mobile subscribers were using almost 40 million tablets, according to ComScore. analytics big data IDC startups sxsw technology TwitterShould we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by?

Social Media Stategy Daily News

Proactive Report

A new study by GroupM Search and comScore recently released aims to reveal the impact and synergy of each social channel and gives clues to purchase options and how to evaluate the resulting consideration set. >>

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7 Tips to Optimize Your Social Media Conversions

Sprout Social

In a recent study from comScore, 80% of time spent on social media is through a mobile device. We know how powerful social media can be for branding. It’s one of the most effective ways to reach the masses and build awareness for your company.

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity.

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Mobile – from Strategy to Implementation

SocialFish

Google Analytics) or surveys can provide specific information on what members are looking for in the mobile arena. The data from ComScore around the new digital consumption pattern is particularly interesting when considered through the lens of the digital omnivore.

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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year.

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers.

Search, Video and the Future of PR: Greg Jarboe at OMS 2010

Proactive Report

According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos searched, but how-to videos are not far behind. The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year.

A Double Dose of #measurePR

Waxing UnLyrical

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!).

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Social Media Does Not Exist

Adam Cohen

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). The greatest trick the Devil ever pulled was convincing the world he didn’t exist.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. This is a guest post by Manroop Takhar.

Editorial SEO Tactics for the Newsroom

Adam Sherk

There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer.

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The Ultimate User-Generated Content Guide

Sprout Social

ComScore found brand engagement increases 28% when user-generated content is used in product videos. Social networks like Twitter and Facebook have their own analytics features that help you uncover important demographics.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”).

5 Video Marketing Tips

Kikolani

Global media analytics and measurement company, ComScore , states that 45.4% Besides, you can visit your insights to view analytics for that particular video under the most recent posts section as shown below: Source.

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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

– Report on and analyze site & traffic trends (via Google and Yahoo Analytics). – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). An ecommerce company in the New York area (New York City) is seeking what they are calling an “SEO ninja&#. Here is the job description if you are interested.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ).

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

IBM plans to make this cloud service available to customers as well, dubbed IBM Smart Cloud Analytics. comScore December 2009 Search Engine Rankings comScore, Inc. has recently updated its monthly comScore qSearch.

Link Love Monthly: Best of January 2011

SocialFish

Export and Analyze Social Media Analytics With Export.ly – ReadWriteBiz. While Mobile Email Usage on the Rise – comScore. Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing.

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This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Facebook’s Q2 earnings show mobile growth, U.S.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%.

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5 Video Marketing Tips

Kikolani

Global media analytics and measurement company, ComScore , states that 45.4% Besides, you can visit your insights to view analytics for that particular video under the most recent posts section as shown below: Source.

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Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts. The other evening I was driving through Baltimore City and decided I’d like to try an Italian deli for dinner.

Building Your Personal Brand with Pinterest

Kikolani

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. However, there is huge opportunity for bloggers to use the site to build a personal brand—by pinning blogging resources, web statistics, analytics, and SEO marketing tips. Do you tend pin on your pin board on Pinterest more than you tweet on Twitter lately?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

But with Instagram analytics tools from Sprout Social, your brand can dig deeper into the social data of each account. In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram.

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Analytics. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Analytics. (Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #1. This is probably my favorite post of the year.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Analytics. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan.

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Optimize and the Confluence of Search and Social Media

Convince & Convert

Lee: Yeah, that’s from Comscore. But understanding through web analytics, through other. Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad.

Four Social Media Game-Changers to be on the Lookout For

ProBlogger

Google Analytics has released Smart Lists, which identifies the people visiting your website who are most likely to buy from you. According to comScore, 64 percent of consumers are more likely to purchase a product after watching a video.

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Source: comScore. For example Followerwonk offers a Twitter analytics service and it can help you to compare and sort followers by looking at data such as social authority scores and the percentage with URLs.