Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 128

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

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Brands Meme Research Social Media 288

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

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Tools Tweetdeck Brands Sentiment 112

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Analytics Social Media How To Analysis 89

The Realtime Report

FEBRUARY 12, 2017

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. By Levi Olmstead.

Analytics 107

Analytics Meeting Tools Sentiment 107

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. This also limits any security issues tied to your personal account. Or, you can create two channels: one for your Google account and a separate one for your brand.

YouTube 88

YouTube Brands How To Analytics 88

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements.

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Hubspot Template Templates API 101

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Keyhole.co

MARCH 30, 2023

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

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Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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Analytics Social Media ROI Metrics 52

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator.

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Examples Social Media Brands Issues 52

Keyhole.co

JULY 20, 2023

Despite the issues, is it actually worth investing your money in paid tools? Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Keyhole Pricing: Starts from $79/mo Keyhole is an amazing social media monitoring tool that scours the net for your brand mentions in real-time.

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Industry News Google Brands 52

Keyhole.co

NOVEMBER 16, 2023

And while traditional branding is important, it is the voices of your employees that really make a difference. In this article, we’ll explore the power of employee testimonials and show you how to use them to build a strong brand that talent will want to join. What is an employee testimonial? Source: Marriott Careers 5.

Brands 52

Brands Reputation Hashtag Social Media 52

Keyhole.co

NOVEMBER 19, 2023

Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. McCready wrote a post about the experience, saying “The staff at the Delta Vancouver Suites didn’t have to do anything … But now, I think more of them and the brand they represent.” billion users.

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Template Templates Examples Social Media 52

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. E-commerce Tracking.

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Analytics Google Adwords Marketing 70

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

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Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

OCTOBER 14, 2021

If you missed it, or if you need to tap back into the inspiration, here are the three most important takeaways for brands navigating business growth: 1. When discussing the origins of Universal Standard, Waldman coined a phrase that encapsulates what the brand set out to do. “We Let your brand purpose speak for itself.

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Brands Authentication How To Apparel 137

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. LinkedIn marketing for B2B brands is not rocket science. So let’s start from the beginning.

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B2B LinkedIn Strategy Brands 130

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

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Microsoft Analytics Metrics Data 112

Likeable

OCTOBER 14, 2020

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands.

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Brands Marketing Message Boards Advertising 127

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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Analytics Platform Social Media comScore 60

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). What About Analytics and Reports?

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Analytics Influencer Issues Metrics 164

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

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Brands HootSuite Project Metrics 95

Sprout Social

JANUARY 3, 2023

This creates room for innovative strategies that can help differentiate your brand experience and align your messaging at every point of the customer journey. On the flip side, your social media data can inform business decisions and improve the customer experience beyond simply boosting brand awareness.

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Collaboration Social Media Team Sentiment 122

Convince & Convert

APRIL 16, 2013

Consider for a moment that people and brands send almost 350 million tweets and share more than 684,000 bits of content on Facebook per day. That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? Identify a Team Leader.

Analytics 141

Analytics Press Release Health Care Data 141

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

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Sentiment Analysis Patterns Price 105

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

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Strategy Brands Influencer Analysis 106

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

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Strategy Sentiment Marketing Analysis 129

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. Most brands will automate DMs by using a chatbot. When you buy software from chatbot brands like Heyday , you can rest assured you’ll be taken care of.

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Social Media How To Discount FAQ 131

Koka Sexton

JANUARY 2, 2023

By utilizing this powerful platform, you can reach potential customers, build relationships with your existing customers, and keep your brand top-of-mind. Social media gives you the opportunity to engage directly with your target audience by creating meaningful and engaging content, driving brand awareness, and increasing sales.

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Social Media Hashtag Microblogging Metrics 98

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

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Sentiment How To Reputation Analysis 52

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. Some 73% of chief communications officers also report that social issues shifted their communications agenda. The internet and social platforms are vital tools for storytelling, brand management and connection.

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Statistics Skills Analytics Press Release 108

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Devumi

AUGUST 22, 2014

It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users.

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Analytics Instagram Tools Wikimedia 74

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. While I don’t have your typical e-commerce brand, I’ve been waiting to get my hands on this. So, let’s try them out! I can’t say much yet.

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Campaign URL Advertising Analytics 174