Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Brand loyalty A negative experience with your brand may deter some customers for good.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Mindjumpers

MAY 3, 2013

An army can be assembled from the whole world, within seconds, ready to fight and destroy your brand. How do you identify a potential avalanche of negativity towards your brand? Get to know the people who will disagree with your brand’s believes. Sometimes you don’t have to have enemies to get issues. Prepare yourself!

Issues 196

Issues Social Media How To Guidelines 196

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. While still only a few months in, I anticipate high praise for VSCO’s #BlackJoyMatters campaign for how it advances the conversation around the Black Lives Matter movement in a way that few brands have.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Dave Fleet

NOVEMBER 30, 2010

Tweet All my life I aspired to own a particular car brand. Now that I’m in a position where I’m considering which car to get, I no longer want that brand. I don’t want that brand because of the other people who drive them. I also frequently see drivers of that brand weaving aggressively in and out of traffic.

Issues 290

Issues Insurance Education Trends 290

Ignite Social Media

OCTOBER 19, 2020

An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid against. However, more often than not, brands leave out critical information. This is very difficult to gauge from issuing an extensive RFP. If you must issue a more traditional RFP, go ahead!

RFP 91

RFP Issues Questions Social Media 91

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Working with influential brands like G.M.,

Brands 226

Brands Marketing Committee Consultant 226

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Clinique: Support Your Brand Values. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Ignite Social Media

OCTOBER 21, 2020

The program discusses addiction, more specifically our society’s addiction to phones, which is a real issue that I find I constantly struggle with. It’s only natural that we’re going to need to adjust as we go and look for solutions to some of these issues. Don’t make the same mistake that Kraft recently made.).

Brands 154

Brands Film Issues Social Media 154

Ignite Social Media

MARCH 18, 2021

It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages. Both Facebook and Instagram give brand managers the run around when it comes to page access.

Brands 155

Brands Facebook Issues Privacy 155

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. So, is your brand prepared?

Activities 163

Activities Social Media Brands How To 163

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Dave Fleet

MARCH 8, 2012

We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. Identify approach to contentious issues. One aspect of the new system – the potential for issues – doesn’t seem to be getting a lot of attention.

Curation 389

Curation Brands Facebook Patterns 389

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

OCTOBER 27, 2022

These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Still, I would like to have my issue resolved.

Statistics 110

Statistics Social Media Brands Issues 110

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse.

Brands 117

Brands Avatar How To Privacy 117

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 119

Brands Survey Microsoft Issues 119

Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brands 52

Brands Loyalty Authentication Engineering 52

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129

Brands How To Authentication Exercises 129

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. The judge threw the case out , citing the fact that she had created adverse publicity for the brand which was prohibited in her contract.

Influencer 78

Influencer Brands Travel Sentiment 78

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Not all customers will reach out to you with their issues. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand.

Sentiment 142

Sentiment How To Analysis Trends 142

Meltwater

JANUARY 27, 2019

In California, earthquakes are a fact of life. We don’t know when the next one will happen, or where it will be centered. But we know we can count on… Read More >>>.

Issues 122

Issues Brands Reputation 122

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Collaboration 98

Collaboration Brands Press Release Communities 98

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

APRIL 19, 2021

Over the last year, for example, social messaging grew 110% as consumers’ preferred outreach method for customer service issues. Why spend an afternoon on hold when you could simply Tweet or DM a brand with your questions? This includes things like product feedback, complaints, billing issues, service questions and sales leads.

Brands 124

Brands Team Issues Sentiment 124

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.

Social Media 215

Social Media How To Survey Analytics 215

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator.

Examples 52

Examples Social Media Brands Issues 52

The Realtime Report

AUGUST 14, 2020

Blockchain: Bloggers, Influencers and Branding. Blockchain Impact on Bloggers And Brands. This information is utilized by brands so that they can set up the right campaigns. Also, here emerges one fundamental issue. It proves to be very valuable both for the bloggers and for the brands. Blockchain For Brands.

Blogger 113

Blogger Influencer Brands Applications 113

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59