Audiense

JUNE 27, 2018

It is about using social data in all the stages of a marketing and communication action , from strategy and planning to post-campaign analysis, through execution and even creative development. Publicis Groupe. CP+B Group. Omnicom Group. Havas Group. Journalists/columnists/editors. Kara Swisher – Recode.

Analysis 96

Analysis Advertising Journal B2B 96

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. If you are interested in this subject you can download the report here.

Analysis 87

Analysis Research Metadata Patterns 87

Buffer Social

APRIL 10, 2020

Before we dive into our most recent analysis, I want to go over a few popular equal pay terms. There are Equal Pay Days in other countries and for specific groups of people. At the time of this analysis, we have 85 people on our team – 45 men and 40 women. which represents all women and all men.

Analysis 72

Analysis Report Team Data 72

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. Pair With Network Reports for Deeper Analysis. More Networks, More Data.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Ignite Social Media

OCTOBER 2, 2023

If you prefer to read along rather than watch the video, we’ve summarized the highlights of this analysis in the full post below. When we turn back to eMarketer data, Millennials lead the pack as the largest user group on social media, totaling 69.7 What is Gen Z’s Favorite Social Media Platform? million users.

Data 154

Data Facebook Reddit Social Networking 154

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. It’s utilized to automate complex data analysis tasks and processes, including image and speech recognition, enabling businesses to streamline operations and improve efficiency. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Unmetric

AUGUST 2, 2016

If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis. Whitespace Analysis has two components.

Analysis 60

Analysis Content Airlines How To 60

Social Media Strategies Summit

MARCH 6, 2024

For instance, if one group makes up 50% of your business, half your social content should be aimed at them. If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels. Use a little educated guesswork, too.

Social Media 215

Social Media How To Survey Analytics 215

SocialFish

JANUARY 22, 2011

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. According to Pew, American adults active in groups were asked about three potential reasons for being active in social or civic groups.

Gov 2.0 196

Gov 2.0 Groups Groups NGO 196

Net-Savvy Executive

JULY 30, 2012

Content and activity analysis are built on the lessons from established schools of measurement, and while we argue about the specifics, the objectives aren't so alien. Analyzing data about individuals When using the data to consider an individual, you have several basic options on how to approach the analysis. What are people data?

Groups 89

Groups Groups Data Social Media 89

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Net-Savvy Executive

MARCH 13, 2013

Put together a random grouping, and you have the beginning of a story. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. We fall back on social media + sentiment analysis + marketing. That's sort of how I look at data and analytical methods. It's familiar.

Applications 77

Applications Analysis Data Chemicals 77

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." From KM4DevWiki.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 111

Process Sentiment Analysis Applications 111

The Realtime Report

AUGUST 11, 2021

Today, the technicians performing these tasks are now using automated analysis software. The result is businesses from all industries use mining and analysis to gain insights into the information they need to make informed decisions. The use of data mining to gather insights and make informed decisions is called predictive analysis.

Data 91

Data Insurance Analysis Retail 91

Koka Sexton

JANUARY 5, 2023

In order to gain the most out of your analysis, it is important to have a good understanding of the different metrics mentioned above and how they can be used to optimize your campaigns. Market Research and Analysis. Financial Analysis. Data Analysis and Interpretation. Problem Solving. Decision Making. Time Management.

Metrics 140

Metrics B2B ROI Advertising 140

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. This is a group exercise for an internal team working for a client. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Aren’t word clouds great? What stands out here?

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Where are they getting most of their traffic from?

Sentiment 97

Sentiment Metrics Analysis Trends 97

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Waxing UnLyrical

JUNE 26, 2013

However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. The coffee shop may be group A, the record store group B, and so on. Once your promotion is over, you need to: 1.

Metrics 243

Metrics Analysis Compete Groups 243

Janet Fouts

SEPTEMBER 16, 2019

when presented with only product highlights and specifications, analysis and data. Analysis paralysis. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. because people know they are being watched in a focus group. over product B.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Unmetric

JUNE 18, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. To top it off, the app comes with a feature to track your Influencer marketing efforts using their Influencer Analysis product. Seekmetrics.

Analytics 119

Analytics Tools Facebook Overview 119

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

DECEMBER 21, 2023

Competitor Analysis : Evaluate competitors to identify areas where they excel or fall short. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing 62

Marketing Survey Skills How To 62

The Realtime Report

JULY 30, 2021

An analysis of top celebrity accounts featuring alcohol or cannabis use found that three members of the Kardashian family ranked the highest among TV personalities for mentions of these substances. The survey also found that three-quarters of parents say they would stop their child from following an influencer who glamorizes drug use.

Influencer 172

Influencer Social Media Survey Policies 172

Unmetric

MAY 30, 2019

Color and object analysis: Discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Color and object analysis: Identify the most engaging objects and colors found in image content. What can you do with it?

Brands 95

Brands Analysis Analytics Campaign 95

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers.

Brands 275

Brands Repository Analysis Sentiment 275

Janet Fouts

JULY 24, 2017

when presented with only product highlights and specifications, analysis and data. Analysis paralysis. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. because people know they are being watched in a focus group. over product B.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Koka Sexton

DECEMBER 26, 2022

Consumer Behavior Analysis: Understanding customer behavior is essential to successful marketing. To that end, marketers use consumer behavior analysis to identify social, psychological, and economic factors that influence customer decisions. Understand customer preferences through customer surveys, focus groups, and A/B testing.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception.

Survey 93

Survey Brands Sentiment Template 93

Keyhole.co

JANUARY 15, 2024

On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence. Proactive trend identification and analysis When you hear that a crisis is unfolding, it’s useful to know where on the internet it’s happening. This is where you spring into action.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

FEBRUARY 3, 2024

people from different states/countries, age groups, genders, ethnicities, etc). Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. For example, here’s what a social media mention looks like on X: 2. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 106

Engagement Tips Loyalty Metrics 106

Forbes Social Media

MARCH 6, 2019

Google's Threat Analysis Group has confirmed that the popular Chrome browser is under attack by a zero-day exploit that could allow hackers to gain access to the user's computer, run remote code and install malware without the user knowing. Here's how to fix it.

Google 101

Google How To Analysis Groups 101

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 106

Analysis Products How To Price 106