Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Ted Rubin’s point is that even though your target group is not always willing to listen to your message, they will grow a sense of belonging and loyalty towards your brand over time, if your community management plays by the rules of engagement. Tweet.

Social Media 235

Social Media Airlines Loyalty Marketing 235

Webbiquity SMM

NOVEMBER 27, 2018

Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

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Team Twitter Airlines B2B 143

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Scotts is very targeted in trying to make real connections, a la the Southwest Airlines approach. Beth Dockins, Scotts Miracle-Gro @bethdockins.

Social Media 102

Social Media Retail Airlines Education 102

Social Media Network Marketing

FEBRUARY 15, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming.

Social Media 50

Social Media Marketing Tweetdeck Reputation 50

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Because I am nosey – an asset in online community management – I decided to investigate further online. Facebook Places : Use your mobile phone to “check in” and review the restaurant. Foursquare Check-in : Similar to Places, Foursquare has 20 million users with mobile phones checking into restaurants, hairdressing salons and doctors’ surgeries.

Retail 80

Retail Strategy Social Networking Foursquare 80

The Realtime Report

JANUARY 9, 2013

According to Schema, the experiment “was a success on several levels” — even though the numbers are not large, the campaign produced a definite increase in followers. ”Our results show that our long-term value proposition is resonating and we can build a social media community around our brand,” says Schema. A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

Report 186

Report Case Study Strategy Airlines 186

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? Engage your customers directly via social media and mobile initiatives, and Web 2.0 All major hotel brands, airlines and other travel suppliers, as well as all OTAs are now present on the social networks like Facebook, Twitter, etc. Tags: Australia Online Communities Travel social media social networks discover australia hotel hotelsmag Marketing tourism york Fairmont

Tourism 85

Tourism Hotels Travel Strategy 85

Pixlee

JUNE 16, 2021

Shopping On Mobile Devices. Total sales in 2020 on mobile devices reached $2.66 From there, the year-over-year growth of sales on mobile devices will keep going up at remarkable rates. These numbers show that more and more consumers are comfortable shopping on mobile devices.

Retail 52

Retail UGC Mobile Airlines 52

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media.

Automotive 160

Automotive Klout Social Media Flipboard 160

Buffer Social

SEPTEMBER 20, 2018

Airbnb also took the time to showcase how appreciative it is of its community over Thanksgiving by sharing an on-brand message about feeling at home: November 23 — Black Friday. For example, you could take your customers behind the scenes like Amazon did in 2017: Pro tip: Embrace mobile video. Thirty percent of mobile shoppers say video is the best medium for discovering new products. Southwest Airlines (@SouthwestAir) December 21, 2016.

Small Business 105

Small Business Campaign Airlines Discount 105

Audiense

MAY 10, 2016

With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. The first brand we found not associated with sport or entertainment was Samsung Mobile, who are followed by 5.84% of Leicester’s followers. They also have a 28% higher following than Malaysian Airlines.

Airlines 65

Airlines Sports Microsoft Report 65

Writtent Blog

MAY 13, 2021

I insist to check using mobile number or email ID, she said we didnt receive money. International mobility for all the sectors of the university community (students, PDI and PAS – outcoming) and for all the sectors of foreign universities (incoming) with which the University of Vigo has signed an agreement.

Airlines 40

Airlines Film Real Estate Handbook 40

Convince & Convert

JULY 29, 2014

I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. The sort of people (and articles) that get traction on LinkedIn have a lot more variety than your standard business fare: Where else would one find a community of 107,000 people online that are interested in the construction business?

Publishing 159

Publishing LinkedIn Content Automotive 159

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. airline, hotel, rental car) you can still provide value throughout your customer’s journey. Our mobile devices have made it incredibly easy to produce quality images and videos. When considering a purchase, 83% of people trust recommendations from family and friends.

Class 87

Class Travel Hotels Airlines 87

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Based on the post’s comments, the airline scored somewhere near 650 followers out of the promotion. Take medical web and mobile-learning platform Osmosis for example. Taking a different approach, Adobe challenged its community of creators to explore the full range of Photoshop’s possibilities.

Examples 111

Examples HootSuite Instagram Airlines 111

Kikolani

JUNE 18, 2016

Greg Jarboe , president and co-founder of SEO-PR, has worked on several campaigns for Southwest Airlines, the SES Conference and Expo series, and Rutgers Center for Management Development. Jeff Hasen , author of The Art of Mobile Persuasion and Mobilized Marketing , is one of the leading strategists, evangelists and voices in mobile. You’ll be given immediate access to a community of students and instructors to engage with.

Adwords 72

Adwords Training Module Project 72

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

List 138

List Telecommunications Chemicals Automotive 138

Twist Image

JUNE 12, 2014

How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? If these marketers are just talking about the branding capabilities of their display advertising spend, but dismissing the work they''re doing by connecting, engaging and sharing via websites, mobile apps and social media, then all is truly lost. mobile app. You will have to read this twice.

Sentiment 101

Sentiment Data Airlines Analytics 101

Buzz Marketing for Technology

JULY 22, 2008

In The Back of the Napkin , Roam shows the actual drawing made on the back of a napkin by the founders of Southwest Airlines to illustrate their concept for a new airline that would become one of the great success stories of airline history (did someone say, Ding!?). Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. Home > Blog > Running a Business > Blog article: Learn how to draw out your vision.

Marketing 100

Marketing Airlines Social Entrepreneurship RSS 100

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) The other freemium services I spoke about on the podcast are Skype : free calls on mobile and on computer – but pay for voicemail and SMS.

Strategy 98

Strategy Social Media Vimeo Badge 98

Twist Image

MARCH 2, 2017

Then, they call their travel agent, discuss flight options for an upcoming conference, write them a cheque and their airline ticket arrives via courier several days later. With more than one billion active users, Facebook, which began as a collegiate social community, has graduated. mobile app. Everything is digital. Everyone is online. These are just platitudes. There are many industries and businesses that are still far behind when it comes to being digital.

Pharmaceuticals 68

Pharmaceuticals Airlines Project Conference 68

Twist Image

NOVEMBER 17, 2010

Take an industry you hate (airlines, mobile carriers, automotive, you name it) and you'll note that these industries are not made up of evildoers. They are people who are trying to make a living, trying to make a difference in the same communities as you and your children. Can brands be human? Can brands be more human?

Brands 108

Brands Automotive Airlines Discount 108

Convince & Convert

JULY 8, 2016

Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. Today, she’ll share how she does it all, plus the skills every great community manager needs. You’ll hear her advice for first-time livestreamers, what too many brands get wrong about social, and what’s in store for the future of community management.

Engagement 92

Engagement Groups Groups How To 92

Hootsuite

AUGUST 11, 2020

And that won’t help you build a meaningful, engaged community on Instagram. Engage with existing communities. Like all social media networks, Instagram is about the communities built within it. You want to engage with those communities.

HootSuite 145

HootSuite Tips Hashtag Instagram 145

Buzz Marketing for Technology

JUNE 27, 2008

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Communities and Economic Development. Community Development. Future of Work Community News. And thats a big reason why it can be so difficult to manage creative work and creative workers, especially when they are remote, mobile, or highly distributed. The Future of Work Weblog.

Marketing 100

Marketing Movable Type Diagrams Airlines 100

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device.

Social Media 128

Social Media Strategy Social Graph Influencer 128

Viper Chill

AUGUST 28, 2012

The difference is that it may be a lot harder, and take a while longer, to find those 5,000 people and introduce them to your community. This is a really interesting question, especially for people who are managing communities that are attached to larger brands. For example, in my guide to social media for small businesses I talked about an example of some Twitter-hate that the Australian airline QANTAS was receiving after grounding all their planes to resolve an internal dispute.

Adsense 77

Adsense Forums FeedBurner Sites 77

Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so.

Social CRM 117

Social CRM Influencer Klout Sysomos 117