Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Most social networks started as a space for people to connect with other people in private.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Viper Chill

AUGUST 28, 2012

With all the social networks available, guest posting and shiny new things that pop up everyday, it would be good to sift through these and just focus on those that do work. The difference is that it may be a lot harder, and take a while longer, to find those 5,000 people and introduce them to your community.

Adsense 77

Adsense How To Forums Sites 77

Ari Herzog

JULY 26, 2011

Out of 1,229,954 global brand websites analyzed in areas including number of incoming links, mobile device support, location tags, accessibility standards, daily mentions on Twitter, developer plugins used, and dozens of other variables, ariherzog.com has a Heardable rank of 195 and a brand health score of 698 (out of 1,000 possible points).

Tools 160

Tools Klout Metrics Airlines 160

Convince & Convert

JULY 29, 2014

It is generally considered the “professional” social network and is thus populated by a professional userbase. I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn.

Publishing 166

Publishing LinkedIn Content Construction 166

Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. But now, it’s not based on assumptions, we can categorize based on real data. I called and emailed, and received no response.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Monetizing social networks. And what is free stuff anyway – marketing? advertising?

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Social Media Social Networking Flickr Vimeo 98

Convince & Convert

JULY 8, 2016

Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. Today, she’ll share how she does it all, plus the skills every great community manager needs.

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Engagement How To Groups Groups 104

Hootsuite

AUGUST 11, 2020

To use any social network effectively, you need a clear plan. Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. And that won’t help you build a meaningful, engaged community on Instagram. Engage with existing communities.

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Instagram Tips How To Hashtag 145