Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 19, 2020

For One Doc Laser & Aesthetic, this resulted in 47% more messages received compared to a previous campaign. For instance, KLM Airlines used it to provide customers with boarding passes, check-in notifications and updates about their flight status. Building trust in your brand.

Facebook 143

Facebook How To Airlines Survey 143

Convince & Convert

MAY 22, 2014

Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 157

Airlines Instagram Tourism Hotels 157

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579).

Social Media 186

Social Media Strategy Case Study Airlines 186

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. The goal of collecting data is to gain a comprehensive understanding of your target audience so that you can tailor your campaigns accordingly. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign. About the Jessica Gioglio: Follow @savvybostonian.

Project 155

Project Instagram Tourism Airlines 155

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. Campaigns and content that works for one market often doesn’t resonate with another. This rapid adoption and activity can make a big difference for expanding companies. The company replaced this English-language Open Graph metadata with Arabic content.

Marketing 100

Marketing Metadata Retail Airlines 100

Social Media Strategies Summit

APRIL 21, 2023

duolingo company update: #duolingo #languagelearning #sweetbutpsycho #dulapeep ♬ 原声 – 天蝎男 JoJo – 天蝎男 ??????? Brittany highlights another high-profile social media fail: when Frontier Airlines tapped into the “Free Britney” movement by offering free flights to 100 customers called Britney.

Conversation 130

Conversation Brands Authentication Trends 130

Pixlee

MARCH 30, 2022

This is true — hottest social media platforms have evolved to support the ecommerce needs of its users, from Instagram’s Checkout Feature to shoppable TikTok ad campaigns. . 82% of Gen Z’ers say they trust a company more if it uses images of real customers in its advertising . The answer may not be on these apps alone.

Trends 75

Trends Retail UGC Authentication 75

Unmetric

MAY 28, 2019

They craft creative campaigns and their most recent one even caught the eye of one Mr. Piers Morgan! In recent years, the company has improved vastly from what it was several years ago. Who would have thought a logistics company would be great at social? Its social team leverages every major sporting event for campaigns.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space.

Travel 165

Travel Social Media Airlines iPad 165

agora pulse

MAY 15, 2017

… even for brands smaller than say, United Airlines or Pepsi. Ask your candidate how he measures the success of particular campaigns (brand awareness, influencer outreach , etc.). If the candidate asks, it’s fine for them to blur out information about that company.).

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Buffer Social

MARCH 19, 2020

However, even though it’s not quite business as usual — every post, campaign and ad you run will need an added layer of care and empathy over the coming days and weeks — it is okay to continue to market and sell your product or services, we know for some businesses not selling products can impact the livelihoods of some of their teammates.

Social Media Management 98

Social Media Management Social Media Retail Team 98

The Realtime Report

JULY 22, 2014

The bad news: social media websites rank among the worst-performing companies researched by the ACSI. to 71, social media outlets are now the fourth lowest-scoring category in the ACSI; consumers are even less satisfied by airlines, subscription TV, and internet service providers. Climbing 4.4%

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Social Media Strategies Summit

MAY 10, 2019

According to the company website, the Starbucks mobile app allows customers to easily “pay for your favorite drinks and food. Since the company knows that “new arrivals” and local events are of interest to their customer, email and direct mail campaigns are tailored accordingly.

Brands 109

Brands Retail Marketing Mobile 109

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. By the end of the week more than 50,000 people had participated, making The Queso Cup Chipotle’s highest engagement Instagram campaign of all time. Follower milestone campaign.

Examples 111

Examples Social Media Instagram Hashtag 111

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

Company 49

Company Travel Airlines Blogger 49

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. An expert on how to do luxury travel using airline miles, he has partnered with many credit card companies and airlines to highlight this. Jennifer Mel Tuffen. subscribers on YouTube.

Travel 66

Travel Influencer Brands Airlines 66

Diva Marketing Blog

JANUARY 21, 2011

For today's Friday Fun, let's take a look as some slightly different, slightly off the wall marketing, customer loyalty ( sort of.maybe.we'll see ) campaigns and an in your face ad site. . Do the airline over-booked bump ! Question: what's the value of a "free"airline ticket and more time spent at the airport? Cha Cha Cha.

Airlines 68

Airlines Marketing Film Loyalty 68

Socialmedia.biz

JUNE 8, 2018

In the past, marketers from large businesses such as CBS, Best Buy, Microsoft, Sprint, and Southwest Airlines have attended the conference. Marketing leaders from companies such as Nike and Google will lead discussions about different strategic solutions. You’ll have the chance to network with different partners and influencers.

Conference 79

Conference Eventful Social Media Microsoft 79

Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Facebook has published a guide for journalists and media companies to better engage readers.

Social Media 160

Social Media Automotive Klout Flipboard 160

Sprout Social

MARCH 8, 2017

In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Creating Campaigns Around Social Media Influencers. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Building a Campaign Around Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Unmetric

AUGUST 2, 2016

While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. Whitespace is also used to refer to new avenues that companies may consider expanding to that exist outside its core competency. Marketing Whitespace Analysis.

Analysis 60

Analysis Content Airlines How To 60

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. 33% switched hotels. 10% switched resorts.

Travel 40

Travel Class Social Media Hotels 40

Twist Image

MARCH 31, 2012

Do you do business with any companies that treat you like a number? We still do (think about banks, cable companies, airlines, telecommunications and a few others). It's not a campaign, it's who you are. From the public facing side, consumers are beyond having expectations for a business to be social.

Marketing 109

Marketing Telecommunications Airlines YouTube 109

Talkwalker SM

MAY 26, 2016

The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). This visual search will also help you determine which platform you will be focusing on for your next campaign. Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

Bill Hartzer

JANUARY 14, 2014

Major auto companies. travel: airlines, delta. There’s a lot of opportunity to help companies who didn’t apply for a new TLD to help them with the new TLDs. reserve key domains for future slogans and campaigns. Strategy: Authenticity and Fight Counterfeiters. luxury goods. big pharma. celebriities.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Ignite Social Media

JUNE 1, 2016

So, if you are responsible for designing a successful social media campaign to improve the branding of your business, you must keep an eye on the latest and emerging social media trends and adjust your social strategy accordingly. Companies that adapt to the changes quickly will be the ones to benefit the most.

Trends 60

Trends Social Media Strategy How To 60

Bill Hartzer

MAY 7, 2009

If you search for your name or your company’s name in the search engines, what shows up in the search results? Tony and Derick will delve into the details of the strategies and techniques they have developed over the years to monitor and improve a brand or companies reputation online. Photo Courtesy Sean Dreilinger on Flickr.com.

Reputation 100

Reputation Hotels Airlines Wikipedia 100

Sprout Social

JANUARY 22, 2024

When brands make frontline employees the stars of their posts and campaigns, it spurs greater audience engagement and strengthens your brand reputation. Lo-fi content from the field gives customers and potential employees a realistic view of what your company culture is really like.

Engagement 118

Engagement Social Media Airlines Authentication 118

Laurel Papworth

APRIL 26, 2011

Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. It won’t fix their ‘problem’ but if their problem was boredom or just community induced psychosis, a campaign, game or competition will cheer their little souls up mightily.

Communities 112

Communities Comments Badge Airlines 112

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines).

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Laurel Papworth

APRIL 14, 2013

Traditional media owns their own channel so companies need to buy attention of the audience. This can be a enewsletter or their own TV station (airlines bring in sponsored podcasts and TV shows) or a magazine you can pick up at the front desk. Maybe a big advertiser could have had the article pulled?

Social Media 100

Social Media Press Release Banking Real Estate 100

Talkwalker SM

SEPTEMBER 7, 2016

Flyscoot’s mascot, Scootee-Chan, is almost as cute as our Talkwalker Yeti , but that’s only one of the reasons we had to mention the creative account of this small Asian airline. How do you present an online financial company such as Paypal on social networks? Screenshot from the Instagram account of Flyscoot.

Instagram 60

Instagram Brands Sports Travel 60

Convince & Convert

FEBRUARY 14, 2024

It is no surprise that companies started, and will continue, to incorporate Valentine’s Day into sales and marketing plans, but savvy marketers find ways to go above and beyond that one day a year. They want to get to know the real people behind the scenes – and companies are taking note! Make them laugh.

Strategy 125

Strategy Brands Marketing Airlines 125

Hootsuite

NOVEMBER 3, 2022

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. For example, a clothing company looking to market to Generation Z should be transparent about what the clothes are made of, where they’re made, and what kind of work conditions they’re made in.

Airlines 109

Airlines Marketing How To Influencer 109

Kikolani

JUNE 18, 2016

So you’re not just getting prepared for one company’s certification program. And you’re not just getting prepared for third-party company certifications. Official YouTube Certification for those who actively manage YouTube channels through Content ID. You’ll be taught by recognized digital marketing experts.

Adwords 60

Adwords Marketing Training Module 60