The Realtime Report

FEBRUARY 11, 2014

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US. Million Twitter Sweepstakes.

Social Networking 189

Social Networking Airlines Twitter Travel 189

Sherrilynne Starkie

FEBRUARY 19, 2012

Social media boosts campaigns. Driving ROI from social media for airlines . This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Sprout Social

FEBRUARY 18, 2020

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. — Alaska Airlines (@AlaskaAir) February 5, 2020. Campaign hashtags.

Social Media 136

Social Media Strategy Brands Airlines 136

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. They’re the best airline, even in crisis mode! The best marketing campaigns are the ones that show a brand really gets its audience. — Dr. Erica M.

Research 144

Research Social Media Airlines Marketing 144

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. It also does not shy away from getting its hands dirty in ad campaigns. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

Social Media 52

Social Media Engagement Strategy Meme 52

Ignite Social Media

SEPTEMBER 22, 2022

Advertise – Create automated ad campaigns at scale. Influence – Discover influencers and manage your campaigns. There are some great case studies of how various brands use Brandwatch’s solutions including Nestle, American Airlines, and Walmart that we highly recommend checking out if your social media goals are similar.

Review 91

Review Case Study Social Media Management Airlines 91

Techipedia: Tamar Weinberg

AUGUST 14, 2012

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

Airlines 210

Airlines Marketing Statistics comScore 210

Sprout Social

AUGUST 19, 2020

For One Doc Laser & Aesthetic, this resulted in 47% more messages received compared to a previous campaign. For instance, KLM Airlines used it to provide customers with boarding passes, check-in notifications and updates about their flight status. Building trust in your brand.

Facebook 143

Facebook How To Airlines Survey 143

Small Business Mavericks

JULY 24, 2014

So the airline’s ad campaign in Spanish-speaking countries was saying, “ Now, you can fly naked in __ Airlines” That ad campaign happened maybe twenty years ago, and the challenge of language and marketing has not changed. If anything, it’s more difficult today.

Airlines 98

Airlines Campaign Products Marketing 98

Sprout Social

AUGUST 3, 2023

TikTok campaigns like the #ChipotleLidFlip challenge and the #GuacDance challenge resulted in over 250K video submissions and 430M plays in just six days. Take, for example, budget airline, Ryanair. After the #GuacDance challenge, Chipotle reported over $800K sales of their guacamole on National Guacamole Day.

Social Media 90

Social Media Content Airlines Authentication 90

Convince & Convert

MAY 22, 2014

Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 157

Airlines Instagram Tourism Hotels 157

Bare Feet Studios

MAY 31, 2012

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. Also in the final three for best social media campaign is fellow SMCHI board member Laura Kinoshita. In the Young Professional of the Year, is Gwen Woltz. Links are all on the above article.)

Campaign 81

Campaign Social Media Airlines Travel 81

Keyhole.co

JUNE 19, 2023

This campaign generated a lot of buzz, creating a sense of community among Starbucks patrons and resulting in a lot of free publicity for the company spotlighting customer success. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

The Realtime Report

JANUARY 14, 2013

For this campaign, CBS filmed three different endings for the Hawaii Five-O episode, with each one revealing a different killer. Despite this potential gap between campaign style and target audience, CBS is taking social TV to a new level by giving the audience power to shape the plot.

Crowdsourcing 178

Crowdsourcing Airlines Film Campaign 178

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. The goal of collecting data is to gain a comprehensive understanding of your target audience so that you can tailor your campaigns accordingly. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579).

Social Media 186

Social Media Strategy Case Study Airlines 186

Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. Malibu Rum’s #BecauseSummer Campaign. Delta’s Positive Publicity Train.

Social Media 87

Social Media Airlines UGC Campaign 87

Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign. About the Jessica Gioglio: Follow @savvybostonian.

Project 155

Project Instagram Tourism Airlines 155

Audiense

JUNE 15, 2016

Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager. Connect With The Right People At The Right Time.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager. Connect With The Right People At The Right Time.

Airlines 60

Airlines CPA Mobile Advertising 60

Unmetric

OCTOBER 24, 2019

We’ve seen some great Veterans Day social media posts and campaigns in the past from top brands like Jeep, Under Armour, Harley-Davidson to name a few. If you’re planning your Veterans Day social media campaigns, now is the right time to start your 2019 campaign. Southwest Airlines. See the latest Veterans Day posts.

Social Media 70

Social Media Airlines Analysis Instagram 70

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space.

Travel 165

Travel Social Media Airlines iPad 165

Small Business Mavericks

OCTOBER 15, 2014

So it makes sense that before an ad campaign or search engine optimization strategy is put into place, the language of the potential user is considered. It’s not a new subject for Small Business Mavericks; remember the story about that airline’s leather seat fiasco?

SEO 102

SEO Airlines Small Business Sites 102

Social Media Strategies Summit

APRIL 21, 2023

Brittany highlights another high-profile social media fail: when Frontier Airlines tapped into the “Free Britney” movement by offering free flights to 100 customers called Britney. Unsurprisingly, the campaign was roundly condemned by fans of the singer (and pretty much everyone else). “That was a rare miss,” he notes.

Conversation 130

Conversation Brands Authentication Trends 130

Janet Fouts

JUNE 18, 2015

This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. My question to you is this. Is Shockvertizing effective?

Airlines 70

Airlines Advertising Campaign Types 70

Pixlee

MAY 24, 2021

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . The Cosmopolitan of Las Vegas features influencers enjoying the view and inspires more UGC with their #DecadeofMischief campaign. There is a lot of optimism for travel’s return in 2021.

Travel 52

Travel Industry Influencer Tourism 52

Pixlee

MARCH 30, 2022

This is true — hottest social media platforms have evolved to support the ecommerce needs of its users, from Instagram’s Checkout Feature to shoppable TikTok ad campaigns. . Beauty, and FabFitFun came together to discuss the growth of social commerce, asserting that platform innovations enable ecommerce to be a shared, social experience.

Trends 75

Trends Retail UGC Authentication 75

agora pulse

MAY 15, 2017

… even for brands smaller than say, United Airlines or Pepsi. Ask your candidate how he measures the success of particular campaigns (brand awareness, influencer outreach , etc.). Third, while we’d like to think that social media community management is all this … Source.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Unmetric

MAY 28, 2019

They craft creative campaigns and their most recent one even caught the eye of one Mr. Piers Morgan! UPS is here to prove our notions wrong with its highly engaging behind-the-scenes looks at logistics and well-crafted campaigns. Its social team leverages every major sporting event for campaigns. Burger King. Etihad Airways.

Social Media Management 111

Social Media Management Social Media Brands Class 111

The Realtime Report

JULY 22, 2014

to 71, social media outlets are now the fourth lowest-scoring category in the ACSI; consumers are even less satisfied by airlines, subscription TV, and internet service providers. Related Stories 2014 World Cup: Social Media Campaign Round-Up Social Media News Ticker: Embed Tweets Within Tweets on Twitter, Instagram Expands Ads Outside U.S.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Convince & Convert

AUGUST 14, 2015

If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. What makes this campaign great is how it takes customer insights and translates them into a fun experience. What are people willing to do for a free flight upgrade?

Proposal 60

Proposal Class Airlines Upcoming 60

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. A targeted, in-language social media ad campaign also helped. The CRO campaign provided shoppers with a selection of smartphones arranged by price, by default. Marketers can face challenges during such expansions, however. Conversions grew 65%.

Marketing 100

Marketing Metadata Retail Airlines 100

Pixlee

FEBRUARY 13, 2020

The effectiveness of these campaigns, however, depends on how carefully you’ve planned your strategy. Norwegian airlines retargets through Instagram stories with a pertinent CTA: Book Now. How to Set Up Your Retargeting Campaign. Once you’ve got the pixel, you’re ready to set up your ad campaign.

Instagram 55

Instagram Video How To Airlines 55

Idaconcpts

DECEMBER 12, 2012

Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits.

Conference 172

Conference Social Media Airlines Education 172

Convince & Convert

AUGUST 8, 2012

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. For example, take their Meet & Seat campaign. About the Daniel Lemin: Follow @social_studio.

Travel 120

Travel Case Study Airlines Consultant 120

Convince & Convert

NOVEMBER 14, 2014

Only by pulling together with the whole organization can these types of campaigns find such success. “I want to know what was behind his thinking in putting the disco lights in the Virgin American Airlines.” Social Media Number of the Week: 3.8 That’s 3.8 billion people with mobile internet access. Richard Branson.

Social Media 128

Social Media Real Estate Airlines Mobile 128