article thumbnail

AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? But for the most part, it’s old data. But even when AI does analyze the latest data from your channels, comments or larger social space, it can’t always grasp human nuance. “It

Team 134
article thumbnail

Aggregate Social Network Data Using the New Group Report

Sprout Social

The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. Turn Social Data Into Actionable Insights. This post Aggregate Social Network Data Using the New Group Report originally appeared on Sprout Social.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Coach Marketing Teams to Measure Success

Oktopost

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

Team 100
article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. What is a buyer persona? Glad you asked.

Data 140
article thumbnail

The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

article thumbnail

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

Data 278
article thumbnail

31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Get the templates 16.