Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

They’ve aggregated the entire Internet into what’s cool and what’s not so cool. Content aggregators, RSS readers and new social networks are all aiming to deliver the most sought-after content to the people who want the news, wherever they are comfortable.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

How to Create a Thriving B2B Advocacy Community

Convince & Convert

Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Love cereal? You’re not alone.

Tips on How PR Pros Can Create Social Media Success


Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story.

Paywall for and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by refusal to build online communities around their content?

11 Content Marketing Tools To Promote Your Blog


—————— Effectively promoting content is often the most challenging variable in the content marketing craze. It reads like an online magazine and is updated by community members constantly. Bundlr is another reader and aggregate site.

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Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Buffer Social

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. Yes, there are marketing tactics to drive meaningful traffic. About Reddit Marketing. Reddit is one of the most vibrant communities on the Internet.

How to Get Heard in a Noisy World

Convince & Convert

When it comes to marketers and their content, this dynamic can get even weirder. Or perhaps the worst of all of these offenses: It makes marketing sound easy. There are just too many marketers screaming to be heard—which means you have to market smart, not loud (highlight to tweet).

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. Slow marketers wait for the next release.

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How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. Social supports all stages of the marketing funnel.

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5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

It's probably going to take most Marketing professionals the rest of the year to get through these three popular business book titles, but the truth is that there are five other fascinating books sitting right here that are next up in the cue and deserve some attention. Because I have yet to read these books, I've grabbed their descriptions from their respective websites (so, please mind some of the Marketing blather). aggregator. marketing professional.

3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.”

Why We Still Love Twitter


From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Community Management/Customer Service. Ah, Twitter.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

The digital marketing trends & ideas to take into 2017, and beyond


In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Lucy Clarke , marketing director, Social Chain. Nobody can manually be 100% up to date on every conversation trend across every community.

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How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media.

10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground.

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How Groupon Integrates Social Media and Customer Experience

Convince & Convert

His community managers are in charge of optimizing content and pushing it out to various channels, while a whole editorial staff creates content. The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy.

NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets.

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Here’s how you make marketing people love

Convince & Convert

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. You need to create useful marketing that appeals to customers at ALL stages of the funnel.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. In the screenshot above, control is shifted to everyone and empowers your community members.

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11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge. Who do you want to engage with and attract to the business through your marketing efforts?

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Red Dress Collection Presented by Macy’s

Ignite Social Media

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. UGC Aggregator at the Venue. The aggregator was displayed on a large screen for all to see behind the runway.

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3 Alcohol Brands Killing It on Social


It even released a restaurant locator that aggregates restaurants in any zip code offering takeout, and is rewarding anyone who orders from those restaurants with a rebate card to use on a Bud Light when the restaurant reopens.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. ” While these are all cloud companies, their target market varies.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

As marketers, email, Facebook, and Twitter share a common problem in that there is very little net cost for additional iterations. Social media and email are inexpensive, and that allows marketers to make them cheap, untargeted, unfocused, irrelevant.

3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

And with that, so are the skill sets necessary for an effective social media marketing team. The best community engagement is that with an eye for customer relationships. But the best social media marketing teams will have a test and learn mentality because social changes SO QUICKLY.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization?

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I’ve built three community teams, and I’ve hired and fired quite a few.

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are we all supposed to stay on top of things?

How to Schedule your Social Media Activity #DIYDigital Marketing Podcast Episode 3 -

Lucy Hall

However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. With the time you could save you'll be freed up for building a targeted, engaged community. First lets look at what we should be scheduling by making a list: Your own blogged content and articles Promotions and Special Offers (broadcast messages) Interesting information from your website or page Aggregated blog / news content (but only if you've read it!

Social You Should Know—April Social Media Updates

Ignite Social Media

One update that community managers should be aware of is Facebook will soon require ‘large’ Pages to verify the identities and locations of the people managing their accounts for Facebook and Instagram. Additionally, bots tweeted 89% of links to popular news and story aggregation sites.

The Single Most Important Trend to Consider in Your Social Media Strategy

Ignite Social Media

Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives.

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Measuring Facebook Fan Engagement Beyond the Like

Convince & Convert

Guest post from Matt Simpson , interactive marketing director for Bulbstorm. But a consistent approach to aggregating brand engagements enables you to compare campaigns and track depth of engagement over time. facebook brand communities bulbstorm facebook fan pages fan engagement Guest Posts Matt SimpsonBulbstorm executes campaigns for brands seeking to create passionate bonds with consumers.