Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Reddit Reddit has removed the opt-out option for ad personalization based on user activity, signifying a move towards a more targeted advertising model. That's it for the news! Get more updates here

News 80

News Report Social Media Instagram 80

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.”

Feed 167

Feed Feedly News Facebook 167

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Social Media Marketing

MARCH 22, 2018

It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. In fact, social media today is a necessity for the healthcare industry.

Training 99

Training Industry Social Media Health Care 99

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

Advertising 78

Advertising Facebook ROI Template 78

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Here are some simple tips that should be kept in mind regardless of your business or industry. to bring new visitors to your website. and social media have enabled a situation where news finds the user rather than the other way around. Example Social Media / Online Marketing Strategies Based on Industry. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Only a quarter of total respondents listed Email Retargeting among the tools they’re using.

Industry 146

Industry Data Survey Mobile 146

Twist Image

DECEMBER 27, 2016

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .

Advertising 68

Advertising Adwords Affiliate marketing Publishing 68

SocMed Sean

MARCH 1, 2022

Which Industries are Present On YouTube? While it's not an understatement to say that virtually every industry on the planet is active on YouTube, some industries have been more successful than others. In 2021, technology, entertainment, and automotive were among the industries with the highest numbers of ad views.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. They need to have SEO expertise and digital advertising know-how.

Skills 179

Skills Adwords Hubspot HootSuite 179

Twist Image

AUGUST 21, 2012

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. When DigiDay asked him if the digital ad industry was irresponsible, this was his response. Hoffman is direct and to the point. " First is qualitatively. Second is quantitatively. We're doing it wrong.

Advertising 102

Advertising comScore Metrics Industry 102

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Which industries do the best on Facebook?

Facebook 130

Facebook Strategy Marketing Travel 130

Jon Loomer

OCTOBER 5, 2020

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Facebook categorizes your interests into the following groups: News and Entertainment. Business and Industry.

Yahoo 190

Yahoo Facebook Sample Samples 190

Twist Image

MARCH 7, 2012

Someone is going to have to break the bad news to the consumers. Consumers are up in arms about having their every online move tracked and monitored, so that more relevant advertising can be thrust upon them. In yesterday's Research Brief by MediaPost there was a news item titled, Too Much Advertising Is Digital Suicide.

Advertising 98

Advertising Research Social Networking Report 98

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. This is an extremely HUGE breakthrough, and is sure to be a news spotlight, for the next while, within the social media platforms. This is a guest post by Gregory Smith.

Advertising 130

Advertising Platform Twitter Trends 130

Twist Image

FEBRUARY 22, 2012

There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. The challenge with that is that marketers are woefully bad at grabbing these new opportunities and really running with them. What a long, strange trip it's been. So many more channels, platforms and places.

Advertising 102

Advertising Mobile Analytics Class 102

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Enable brand-suitable advertising efforts and precise activation.

Reputation 129

Reputation Tools Brands How To 129

Jon Loomer

OCTOBER 5, 2020

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Facebook categorizes your interests into the following groups: News and Entertainment. Business and Industry.

Yahoo 146

Yahoo Facebook Sample Samples 146

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. As the industry evolved, grew and matured, things changed. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Advertising is hard.

Advertising 95

Advertising Adwords YouTube LinkedIn 95

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Twist Image

OCTOBER 3, 2011

The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Most new media professionals call them "display advertising." In essence, we had a true advertising unit. It turned out that the general public didn't necessarily fall in love with banner advertising.

Advertising 102

Advertising Adwords Metrics Study 102

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. The good news? We haven’t even touched on understanding the social media algorithm , creating social media guidelines , or advertising on social media. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. The New Options. The New Active Business segments are also added within Detailed Targeting.

B2B 217

B2B Facebook Diagrams Industry 217

Twist Image

MARCH 10, 2011

The business model of the advertising or marketing agency of yesteryear continues to morph. At its most radical, some of the more progressive marketing agencies would invest in a lab-like environment where new business models and marketing strategies would be developed and tinkered with. Times have changed. Times continue to change.

Industry 105

Industry Marketing Education Proposal 105

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Social media for financial services is a rapidly growing sector.

Platform 84

Platform Social Media Insurance Education 84

Twist Image

DECEMBER 9, 2016

all together now: "advertising is here to stay.". Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Content marketing will replace advertising? I hate advertising. Advertising sucks.

Advertising 40

Advertising Mobile Journal LinkedIn 40

Twist Image

AUGUST 27, 2016

"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). It is true that not every piece of advertising is a piece of art (in fact, the opposite).

Advertising 40

Advertising Startup Analytics Sentiment 40

Twist Image

DECEMBER 28, 2016

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more.

Advertising 49

Advertising Analytics Publishing How To 49

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Webbiquity SMM

JUNE 7, 2018

The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads.

B2B 217

B2B Brands LinkedIn Influencer 217

Twist Image

SEPTEMBER 4, 2011

Along with being a writer for Ad Age , Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertising luminaries and digs down deep into the current hot topics (I've had the pleasure of being a guest on a handful of episodes - the non-luminary ones, no doubt).

Advertising 74

Advertising Social Networking Groups Groups 74

Waxing UnLyrical

MARCH 20, 2013

It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. This represents a major shift in the philosophy of mainstream news outlets.

iPad 218

iPad Advertising Journal Flickr 218

Taylor Marek

FEBRUARY 4, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

Advertising 116

Advertising Marketing Avatar WordPress 116

Twist Image

MARCH 23, 2011

That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). Which type of advertising has the most impact on buying decision?

Advertising 111

Advertising Types Influencer Instant Messaging 111