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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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Update Your Meta Advertising Assumptions

Jon Loomer

You’ve been advertising for years. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. And often, I’d apply that learning for new ad sets going forward. Sometimes, I’d only run ads on news feed.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

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Facebook Tests New Topic Exclusions for Advertisers Within News Feeds

Social Media Today

Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.

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Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. The post Top news in social media appeared first on Sherrilynne Starkie.

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Facebook Closes Loophole Which Enabled Political Activist Groups to Advertise as News Sites

Social Media Today

Facebook is making a change to its political ad rules to stop activists using the news exemption to promote their messaging.

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