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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 263
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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 265
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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

These are designed for performance advertisers and feature call-to-action banners. New research: Facebook is successfully tackling fake news. Three new, independent research reports indicate that Facebook is successfully tackling the fake news problem. — SS. Snapchat helped register over 400,000 voters. — SS.

News 225
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5 Tips for Choosing a Trustworthy SEO Company

The Realtime Report

5 Tips for Choosing a Trustworthy SEO Company. So you’ve decided to choose an SEO company to help rise your business to the top of the search engine charts. Being the first result on Google is some of the best free advertising you can get. However, this lives and dies on the SEO company you choose.

SEO 136
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Product research can take a long time. Beats Traditional Advertising.

comScore 305
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Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. To access Test and Learn, you’ll find it under Measure & Report in your advertising menu.

Research 167