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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 263
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Today Owned Media includes digital content, and the central hub is usually the company website. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 367
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Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Source: Magellan AI, Podcast advertising benchmarks: Q1 2024 These are interesting points, and validates that yes – there is still consumer interest in podcasts.

Brands 138
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

Research 194
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

Their research also revealed people didn’t mind seeing commercials during this content, so long as they’re relevant. Specifically, would women of color be interested in a dedicated social community? Their audience research confirmed: They wanted curated content. The Know: An OWN Community. The topics that matter to them.

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7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

B2B 117