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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals.

Analysis 184
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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Social Media - Kaleidoscope Marketing

Diva Marketing Blog

When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The Product Marketing Handbook by Rick Chapman offers a simpler explanation. For many marketers that translates to a creating a "campaign."

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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Employee advocacy leans towards the aspect of social marketing. Beyond marketing, employee advocacy influences other aspects of the business as well. That’s what makes a social media marketing strategy so powerful.

Brands 84
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No more social media excuses…

The Way of the Web

If you’re still thinking that your industry, business or employees aren’t able to use social networks and social media marketing effectively, you might want to take a look at this: Army Social Media Handbook 2011. Army Social Media Handbook, January 2011, from the official slideshare account of the U.S