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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit.

Analysis 188
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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child.

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8 Ways to Strengthen Remote Company Culture

Likeable

Since you won’t just pass by people in the hallway or see them at the water cooler, you’re going to have to be active and intentional about setting up one-on-one time to talk—especially when it comes to onboarding new hires. In addition to holding our monthly team meeting virtually, we’ve hosted a ton of virtual non-work activities!

Company 111
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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

A3 And of course it doesn’t talk to out-takes and outcomes – what has our PR activity actually driven? Richard very generously offered to give away a second copy of Share This , the excellent “social media handbook for PR” published by CIPR (it sold so well in Europe that Share This Too will soon be published ).

CPM 204
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Semantics: Social Media Policy, or Guidelines?

SocialFish

I think it is a directive or rule, not a policy, but many call them policies since the board approved the employee handbook. (A Before, only a small number of employees spoke officially on behalf of the organization and/or actively engaged with members.

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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Employees no longer have to flip emails or look for information in handbooks to find company policies. More talents will want to join the company when they see how knowledgeable your employees are and active popularizing their brand. That facilitates internal sharing of the company’s values and goals.

Brands 84