Convince & Convert

OCTOBER 7, 2010

This means that the number of Americans engaged in just about every social media activity was reduced in the past year. Except for one activity. The fact that the number of social networkers (read: Facebook) is almost as large as the number of blog readers and video watchers (59% to 68%) is the most striking finding in this research.

Social Media 153

Social Media Facebook Delicious Social Bookmarking 153

Idaconcpts

DECEMBER 21, 2010

This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget. Your overall landing page design should include at least a version of your general branding – if your site and brand is in navy blue then include this as part of your landing pages. Share this on Facebook.

Adwords 132

Adwords Brands Technorati StumbleUpon 132

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Social media engagement doesn’t end when you publish your Facebook page or launch your Twitter account.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Bill Hartzer

OCTOBER 12, 2009

MH Group Communications and Forum Strategies & Communications have released a new study called “Luxury Auto Brands and their Presence in Social Media&# that is a comprehensive analysis of luxury auto brands and their presence within social networks.

Social Media 103

Social Media Brands Digg Forums 103

SocMed Sean

JANUARY 21, 2012

Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. They aren’t.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Kikolani

FEBRUARY 7, 2011

With more than 500 million active users on Facebook ignoring it as a platform has become the select privilege of the kind of people who live up mountains with a goat (and don’t have wi-fi). It is very easy to get fans on Facebook if you’ve got something worth liking, but what do you do once you’ve got them?

Influencer 161

Influencer Facebook How To StumbleUpon 161

Adam Sherk

AUGUST 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? But does it violate Facebook’s promotions guidelines? According to Ruder Finn the page currently has a daily active user base of over 10,000 fans.

RFI 156

RFI Guidelines Facebook Press Release 156

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. Share this on Facebook. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This!

Social Media 243

Social Media StumbleUpon Digg Reddit 243

ProBlogger

FEBRUARY 23, 2022

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site: Social Networking Sites – where the primary activity of the site is ‘connecting’ with others. Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon).

Social Media 41

Social Media Digg How To Social Bookmarking 41

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Firebelly

FEBRUARY 4, 2010

73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Social networking sites (SNS). The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter.

Facebook 103

Facebook MySpace Paid Search Survey 103

Adam Sherk

FEBRUARY 17, 2010

But will it ever catch up with Facebook? That’s a much tougher road, because Facebook has done a great job of gaining adoption across a wide range of demographics. Facebook itself is making a push to get users to create personalized news channels that benefit both users and news sites.

Sites 118

Sites News Google Facebook 118

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Facebook.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Adam Sherk

OCTOBER 6, 2010

Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too. Related posts: Facebook Pages: Which News Sites Get the Most Engagement?

Sites 176

Sites News Postrank Engagement 176

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Share this on Facebook. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JANUARY 28, 2010

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. They are “advocates&# of the Avaya brand. Share this on Facebook. My social media team deals directly with them and they rarely talk about other firms in our space. Tweet This!

Influencer 194

Influencer B2B Marketing Wikipedia 194

Firebelly

MAY 21, 2010

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! Can you really send grandma a printed newsletter of your Facebook updates? Then select profiles of your Facebook contacts who you want to include in the newsletter.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Share this on Facebook. Tweet This! Share this on Linkedin.

Data 198

Data Social Media Radian6 B2B 198

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. main profiles, personas, individual staff members, etc).

Trends 167

Trends How To Digg Press Release 167

ProBlogger

FEBRUARY 23, 2022

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site: Social Networking Sites – where the primary activity of the site is ‘connecting’ with others. Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon).

Social Media 26

Social Media Digg How To Social Bookmarking 26

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Share this on Facebook.

Social Media 220

Social Media Marketing Cost Guidelines 220

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 In addition, Sriram Vadlamani has talked about it on the Asian Correspondent site Quotes from the Asian Correspondent Story Many companies are using Twitter actively and many users are on Twitter but not much activity.

Study 180

Study Company Web 2.0 Twitter 180

Saying It Social

APRIL 21, 2010

The Like Button When you click the Like button, a link to that page is added to your Facebook profile and a story is shared with your friends. Your Friends Find out what your friends have liked, shared, and commented on through the Activity Feed and Recommendations social plugins. What are Social Plugins?

MySpace 132

MySpace StumbleUpon Digg Reddit 132

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Share this on Facebook. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them.

B2B 206

B2B Engagement Marketing Sentiment 206

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Twist Image

JANUARY 8, 2011

Answers can be voted up and down (ala Digg ) and you have the ability to follow the individuals and topics that are of interest to you. I still get the old, "Twitter just sounds stupid to me," or "why would anybody want to post all of their personal information on Facebook ?" It's called Quora. albert sheu.

Questions 111

Questions Foursquare Digg Journal 111

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Create video emails? twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. 35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account.

Social Media 165

Social Media Twitter Paid Search Study 165

Kikolani

APRIL 11, 2012

Actively develop your reputation by creating “positive” content. With those two techniques in mind, here are six simple, yet effective tools that might help you along the way to monitor what people are saying about you as well as actively develop and influence your online reputation. Me On The Web. Related Posts.

Reputation 167

Reputation Blogger Tools RSS 167

Idaconcpts

DECEMBER 15, 2010

If you want your online business to be successful then you need to actively market your business. Establish active forums. Having forums on your site is a terrific way to get people talking about your products, your service and your brand. Share this on Facebook. Push and Pull Marketing. Paid advertising. Tweet This!

Press Release 151

Press Release Strategy Forums Marketing 151

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100