Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account. There is no need to over complicate activating your audience.

Social Media Needs Local Activation!

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook. Lancome is one of the brands that have already implemented the new structure as shown below. . A Global Page needs local activation.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account. There is no need to over complicate activating your audience.

3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Focus on Brand Awareness.

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences.

The Importance of Local Activation on Social Media: India

Mindjumpers

India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter. Facebook are investing Rs 50 million per annum in 100 Wi-Fi hotspots across the country.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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2018 Winning Black Friday Social Activations

Ignite Social Media

With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations.

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Brands are least affected at 49.5

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The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

Facebook Growth in Numbers

Mindjumpers

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. The number of monthly active users has more or less stagnated and has only grown 23%. Photos: Facebook.

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). Tweet.

How To Align Social Media With Marketing Activities

Mindjumpers

So here’s a short checklist of how you can use social media to compliment your marketing activities. Upload pictures to your blog posts and on Facebook updates and current and upcoming promotions.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. facebook social media

Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media.

Ignite Your Week: Facebook’s Clear History Tool

Ignite Social Media

Facebook’s Clear History Tool. Facebook’s clear history tool is scheduled to roll out later this month. When someone disables their off-Facebook activity advertisers will no longer be able to target them based on their behaviors outside of Facebook.

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The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day?

Facebook by the Numbers [infographic]

Mindjumpers

Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. Further, the infograhic shows top 5 lists of for instance most liked pages, non-internet brands by likes etc.

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads. Activating and Tracking Automatic Events.

The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. Create Brand Value through Local Community Management.

5 Offline Activities That Can Impact SEO

Small Business Mavericks

Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. Here are five specific offline activities that have the potential to impact your search engine optimization. Run Frequent Specials – If you have a sale once a month, you can actually train your customers to link to your website from Facebook, Twitter, Pinterest, and their own blogs.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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Brands Rocking Instagram

Mindjumpers

Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? Is Snapchat for brands?

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing.

Proceed with Caution When Being Active on Social Media Sites

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships.

Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. In terms of brand recognition and acceptance, you should focus on ONE word more than any other: ENGAGEMENT.

Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. Implications for Brands.

How to Derive Inspiration from an Active Fan Base

Convince & Convert

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. Jeff agrees, pointing out that each time someone patronizes a company, it gives them the opportunity to interact with the brand.

Having a Community Means Having a Brand: Listen to Feedback!

Mindjumpers

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Increase user activity.

Facebook Improves Ad Transparency

Ignite Social Media

Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency.

Is Snapchat for brands?

Mindjumpers

The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. So the question is – does this popular app hold any possibilities for brands to explore?

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You Can Now Tag a Brand or Page in Facebook

Mindjumpers

Tweet Facebook has added a new, absolutely cool feature last night, which allow users to tag pages and brands in their Facebook photos as well as in updates. However, the new feature gives an additional “wow&# factor to the brands plus free advertising.

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Is Facebook’s Purchase of Face.com Relevant to Brands?

Mindjumpers

Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family?

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Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ??

Facebook Is Global, But Social Is Local

Mindjumpers

The challenge for global brands is to create stories across countries without being lost in translation, wasting impressions or inhibiting local engagement. A challenge for international brands. Facebook’s structure of Global Pages enables you to do globally controlled local activation.

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love.

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