Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. Sounds like B2B marketing and lead nurturing, doesn’t it? Then don’t mind my twisted mind. Is it strong? How do you get it? And how do you keep it? And they do play hard to get!

Loyalty 205

Loyalty Social Media Study Social Networking 205

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Absolutely.

Company 127

Company B2B Loyalty Survey 127

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Sentiment 142

Sentiment How To Analysis Trends 142

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. The problem with this effort is that it does not lead toward purchase and loyalty.

Loyalty 226

Loyalty B2B Metrics Curation 226

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run. From Brand Awareness to Brand Loyalty, One Tweet at a Time.

Loyalty 60

Loyalty Twitter Brands Sample 60

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Show that you are listening, show that you care and that you actively want to improve their situation and make things right. . You can increase customer loyalty. For example, social analytics firm Quintly, found that the use of Emojis Can Lead to 47.7%

Engagement 158

Engagement Social Media How To Hubspot 158

Buzz Marketing for Technology

NOVEMBER 28, 2012

For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers. In the end, it’s about making smart recommendations based on the user’s known activity, no matter where that activity originated. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Oktopost

MARCH 5, 2019

We’ll get back to analyzing specific examples later. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. The famous Oreo tweet from above is a great example.

Strategy 125

Strategy B2B Marketing Conference 125

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Doing so is a recipe for long-term loyalty and retention. Pain points and challenges.

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Team B2B Platform Analytics 107

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example.

Influencer 103

Influencer Marketing Collaboration ROI 103

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. The Keys to Growth Hacking Success. Be a Pirate.

Strategy 147

Strategy Metrics Process B2B 147

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. What are some examples of word of mouth marketing?

Conversation 135

Conversation Review Marketing How To 135

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. But that’s not all.

Questions 106

Questions Banking Insurance HootSuite 106

Hootsuite

JANUARY 4, 2023

billion people are active social media users. There’s also potential for building a sense of community, which creates brand loyalty. Social media marketing activities can include: Content planning and creation. Create community and brand loyalty. A whopping 4.74 But what exactly does social media marketing entail?

Social Media 78

Social Media HootSuite Marketing Social Networking 78

Ignite Social Media

FEBRUARY 13, 2020

As you can see, modern customers are active on social media, but they want brands to contact them via email. When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. Image Source.

Instagram 157

Instagram Marketing How To Collaboration 157

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 22, 2021

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. Examples of conversational commerce. This is a prime example of how brands can go above and beyond to provide personalized service to customers. For example. Surprising, right?

Conversation 87

Conversation Loyalty Policies Examples 87

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Easy: be active on social media. Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Here’s exactly how to do it.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Likeable

JANUARY 7, 2019

With 63 percent of consumers believing that their actions on social (like commenting and sharing) can impact a brand’s decisions, it’s clear that those who demonstrate a willingness to listen and adapt are best positioned to win customer loyalty.

Social Media 91

Social Media Brands Authentication Loyalty 91

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Another example of a social media analytics tool. A social media analytics tool example, Brandwatch. Example of a social media analytics tool. Social media analytics tool example. Example of a social media dashboard. ShortStack. Socialbakers. SocialPilot.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

JANUARY 3, 2020

Twitter has 330 million monthly active users and 134 million daily active users. 75% of B2B businesses market their products and services on Twitter. For example, for every [some] number of retweets, you could release an exclusive product or video footage. A great example of relevant interaction came from Popsicle.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

APRIL 15, 2020

Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis. However, any business-as-usual activities need to be managed carefully.

Strategy 142

Strategy Metrics Hubspot Retail 142

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. The majority of those examples are public-facing, B2C-oriented forums.

Examples 227

Examples Communities Brands Forums 227

Buzz Marketing for Technology

DECEMBER 21, 2012

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience.

Mobile 225

Mobile Marketing Exercises Applications 225

Hootsuite

FEBRUARY 18, 2020

Put simply, social media lead generation is any activity undertaken on social to collect new leads. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. For example, if you’d like more newsletter subscribers, add a Sign Up button to your Facebook Page. Need some more ideas?

Social Media 145

Social Media How To HootSuite Discount 145

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? For example, you can take a blog post you wrote a couple of months back from your website and create LinkedIn posts by breaking it up into smaller parts so your audience can easily digest the content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? For example, you can take a blog post you wrote a couple of months back from your website and create LinkedIn posts by breaking it up into smaller parts so your audience can easily digest the content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Maybe you’re able to emphasize a lower price point. Brand voice.

Research 97

Research How To Marketing Price 97

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Here’s a good example of curated reviews for Blue Apron. Sounds pretty “social” to us! Why online social listening matters.

Reddit 98

Reddit Tumblr YouTube Review 98

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. To help you get the creative juices flowing, we’ve developed a list of best in class examples from 10 enterprise brands. #1 6 USC Activates Brand Advocacy.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 147

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. Give a peek at team building days and activities. A great example of this is Creative Entrepreneur and YouTube expert, Roberto Blake.

Types 119

Types Video Content Case Study 119

Hootsuite

FEBRUARY 24, 2022

Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads. Consistent branding builds loyalty and trust. LinkedIn: B2B-focused marketing campaigns and brand building.

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Examples Campaign Platform Tips 145