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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 265
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Finding purpose: How Ben & Jerry’s, Patagonia & Peloton are using brand activism to build lifelong loyalty

Audiense

For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement.

Loyalty 148
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 120
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Examples of AI in Marketing. To help you get started, we’ve compiled 10 impressive examples of AI in marketing. For example, one digital ad written by humans read: “Access cash from the equity in your home.” Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.

Examples 200
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

For example, you could create a carousel that walks users through setting up a specific software or tool.   For example, you could create a carousel that breaks down a complex topic or showcases key statistics to help your audience better understand and retain the information. 

Examples 101
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 146
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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.