Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition. Successful crisis communication examples from the last five years. This is a textbook example of crisis communication done well.

Examples 104

Examples Brands Sentiment Reputation 104

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

Examples 59

Examples Brands Sentiment Reputation 59

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. The more engaged and active your customer base is, the more brand loyalty you can expect in the long run. And it’s not just influencers, either.

Small Business 92

Small Business Groups Groups Examples 92

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. For example, check out the Moto Machines Instagram profile. Luckily, there’s an effective hack for removing this conversion obstacle.

Social Media 234

Social Media Tips Marketing UGC 234

Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The tough part: getting the trust and keeping the loyalty. Then don’t mind my twisted mind. Is it strong? How do you get it? And how do you keep it? And they do play hard to get!

Loyalty 205

Loyalty Social Media Study Social Networking 205

Social Media Strategies Summit

APRIL 15, 2021

An engaging rewards or loyalty program with a place for customers to interact with each other could also be considered as a brand community. Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes. Need an example? Let’s understand with the help of an example.

Process 161

Process Communities Brands How To 161

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 116

Strategy Brands Content UGC 116

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run. From Brand Awareness to Brand Loyalty, One Tweet at a Time.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 98

Reputation System Brands Knowledge Base 98

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. Some of the most successful examples of influencer marketing campaigns center on authenticity. For example, Gymshark has an affiliate program and an ambassador program.

Influencer 95

Influencer Brands Collaboration Authentication 95

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals.

Discount 120

Discount Marketing How To B2B 120

Convince & Convert

APRIL 6, 2016

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. If your brand can’t measure up to expectations, it risks abandonment from customers, who can—and will—find another nearby business that meets their needs. Here are four areas to focus on.

Loyalty 60

Loyalty Company Engagement Data 60

Keyhole.co

OCTOBER 16, 2023

Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. This strengthens brand loyalty and lets them adapt and evolve in response to consumer preferences and expectations.

Strategy 69

Strategy Social Media Loyalty UGC 69

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Sentiment 142

Sentiment How To Analysis Trends 142

Koka Sexton

AUGUST 10, 2023

Salespeople should focus on three main metrics – repeatable activities, success rates, and high performers. Repeatable activities refer to the number of activities undertaken by the sales team. Of course, the goal is to have the highest number of activities and sales closes in the shortest amount of time.

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He points to an example of a health food company. This feature helps expedite the influencer identification process because you can see your most active audience members.

ROI 99

ROI Influencer Marketing Survey 99

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

Social Media 117

Social Media Sentiment Data Team 117

Buzz Marketing for Technology

NOVEMBER 28, 2012

For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers. In the end, it’s about making smart recommendations based on the user’s known activity, no matter where that activity originated. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

JANUARY 24, 2024

Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. Initially, this also prompted many discussions online and on other platforms, for example, Reddit. Wendy’s excels at this.

Engagement 52

Engagement Social Media Strategy Meme 52

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S.,

Hubspot 96

Hubspot How To Loyalty Resources 96

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

MAY 18, 2023

Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. For example, take an article that resonates with your audience and break it down in several different social posts. Use active voice Passive voice clouds the meaning of your copy.

Social Media 119

Social Media Template Templates Skills 119

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

B2B 111

B2B Influencer Brands Marketing 111

Direct Marketing Observations

NOVEMBER 20, 2013

That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. The problem with this effort is that it does not lead toward purchase and loyalty. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example.

Loyalty 226

Loyalty B2B Metrics Curation 226

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

NOVEMBER 27, 2023

All their social media accounts actively put up new posts and stories, which elevates their brand image and value. On Instagram, for example, Samsung has separate accounts for their US, UK, Australia, and India accounts, to name a few. Here’s an example of a teaser released before the launch which kept audiences hooked- 4.

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal. abercrombie Replying to @sydney? And it’s all yours.

Brands 102

Brands How To Sentiment Metrics 102

Buffer Social

JULY 18, 2023

Here are examples of fluff content in the finance niche: See how these posts provide common knowledge. Use storytelling: Incorporate narratives, anecdotes, and real-life examples to make your content more relatable. On the other hand, building relationships allows you to foster loyalty. ” Mansi is right.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. One example of a brand using this strategy is Instant Pot. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 124

Marketing How To Sample Samples 124

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. What is SMS marketing?

SMS 101

SMS Strategy Marketing How To 101

Oktopost

APRIL 26, 2021

Show that you are listening, show that you care and that you actively want to improve their situation and make things right. . You can increase customer loyalty. For example, an upset customer may not appreciate a joke, but for the most part, humor makes a brand seem more real, more in touch. It gives your brand a human element.

Engagement 156

Engagement Social Media How To Hubspot 156

Ignite Social Media

FEBRUARY 9, 2022

In September of 2021, TikTok announced an active user base of 1 billion users. Barbie is an example of a classic brand that understands their audience and has evolved with the times. One of the best ways to cultivate authentic brand loyalty is to spotlight community member’s brand love. Followers: 49.8k.

Brands 121

Brands UGC Authentication Comparison 121