Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Activation. Get management on board.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 80

Social Media Tools B2B Team 80

Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. Sounds like B2B marketing and lead nurturing, doesn’t it? The tough part: getting the trust and keeping the loyalty. Then don’t mind my twisted mind. Is it strong? How do you get it?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Here’s a quick breakdown of both strategies.

Discount 120

Discount Marketing How To B2B 120

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. According to Hubspot, 45% of sellers say the ability to build a community and actively engage with them is the most important feature a social media platform should have when it comes to social selling.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. The problem with this effort is that it does not lead toward purchase and loyalty.

Loyalty 226

Loyalty B2B Metrics Curation 226

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Absolutely. Driving Recruitment.

Company 124

Company B2B Loyalty Survey 124

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. Improved customer loyalty: Content marketing can help you build trust and loyalty with customers.

Strategy 52

Strategy Content Loyalty Marketing 52

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run. From Brand Awareness to Brand Loyalty, One Tweet at a Time.

Loyalty 60

Loyalty Twitter Brands Sample 60

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management.

Influencer 295

Influencer Brands Policies Privacy 295

Buzz Marketing for Technology

NOVEMBER 28, 2012

In the end, it’s about making smart recommendations based on the user’s known activity, no matter where that activity originated. And unlike a focus group, this activity is really happening, in real time. They’re leveraging social media and loyalty data. What do they like?

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Focus Group Groups Groups Loyalty 247

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Monitor competitor activity. Since these are customized according to your activity, you can get an idea of the trending topics in your industry.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Show that you are listening, show that you care and that you actively want to improve their situation and make things right. . You can increase customer loyalty. It gives your brand a human element. That brings us to the sixth benefit.

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Doing so is a recipe for long-term loyalty and retention. Pain points and challenges.

Team 103

Team B2B Platform Analytics 103

Webbiquity SMM

DECEMBER 13, 2011

Don’t be offended if they don’t follow/add you back immediately; they may very well do so once they’ve gotten to “know” you better through your social networking activity. To encourage sharing, in addition to being active on the leading social networks, place social sharing buttons on your site.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 120

Examples Influencer Campaign Marketing 120

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. The Keys to Growth Hacking Success. Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty.

Influencer 99

Influencer Marketing Collaboration ROI 99

Convince & Convert

OCTOBER 12, 2013

And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email. Activating your employees and decentralizing social media is the next phase of success. Of course they are.

Social Media 167

Social Media Content Marketing B2B 167

Hootsuite

JANUARY 4, 2023

billion people are active social media users. There’s also potential for building a sense of community, which creates brand loyalty. Social media marketing activities can include: Content planning and creation. Create community and brand loyalty. A whopping 4.74 But what exactly does social media marketing entail?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. When’s your audience most active? Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions. What’s their purchase intent?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JULY 4, 2022

Pay attention to who’s active in your industry or verticals and check to see if your competitors are there. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is my audience on the platform? You may have heard that TikTok is amazing for its organic reach.

Questions 104

Questions Banking Insurance HootSuite 104

Likeable

JANUARY 7, 2019

With 63 percent of consumers believing that their actions on social (like commenting and sharing) can impact a brand’s decisions, it’s clear that those who demonstrate a willingness to listen and adapt are best positioned to win customer loyalty.

Social Media 91

Social Media Brands Authentication Loyalty 91

Sprout Social

NOVEMBER 2, 2023

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Those highlight how the child feels during different activities too.

Examples 97

Examples Template Templates How To 97

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Easy: be active on social media. Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Here’s exactly how to do it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. When’s your audience most active? Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions. What’s their purchase intent?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

FEBRUARY 13, 2020

As you can see, modern customers are active on social media, but they want brands to contact them via email. When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. Image Source.

Instagram 157

Instagram Marketing How To Collaboration 157

Sprout Social

JANUARY 12, 2022

Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. This is especially important for B2B brands. Actively gather and and curate user-generated content. ” Random photo tag? Someone share a positive review?

Conversation 132

Conversation Review Marketing How To 132

Buzz Marketing for Technology

DECEMBER 21, 2012

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience.

Mobile 225

Mobile Marketing Exercises Applications 225