Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Delight your customers and improve conversion rates. Here’s why you should pay attention to retail trends for 2023.

Retail 104

Retail Trends Privacy FAQ 104

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 90

Conversation Video Tips Embedding 90

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

Conversation 79

Conversation FAQ Sentiment Banking 79

Ignite Social Media

OCTOBER 16, 2023

N eed help with content creation for your brand, or any other social media marketing needs? Just complete the form below and let’s start the conversation. The post Branded Social Content We Love October 2023 appeared first on Ignite Social Media.

Brands 101

Brands Content Embedding Meeting 101

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 186

Influencer Campaign Marketing B2B 186

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks.

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong).

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. Let’s look at the top social listening tools that are suitable for general use.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. With audience analytics and tracking, and social listening, you can identify the conversations you need to participate in and stoke the fires of those conversations.

Video 64

Video Film Report Social Media 64

Sprout Social

DECEMBER 12, 2022

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Hootsuite

FEBRUARY 14, 2023

The size of the chatbot market worldwide is expected to hit a whopping $1.25 Delight your customers and improve conversion rates. So not only do you provide an upfront answer, you increase the likelihood of a purchase or conversion. The benefits of chatbots for businesses are well documented. And they’re just getting started.

FAQ 138

FAQ Retail Team Buy 138

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. Delight your customers and improve conversion rates. Best ecommerce platforms for selling in 2023. In no particular order, here are our top four picks for 2023.

Platform 83

Platform Startup Price Open Source 83

Hootsuite

JUNE 5, 2023

Hello, fellow tweeters, creators, and marketers! Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Climb to the top of that conversation!

Badge 84

Badge Twitter Cost Price 84

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. It’s a marketer’s playground, consistently offering new avenues for experimentation and connection. It will catapult brands into their next phase of growth.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. During the election we will use social listening to tune into conversations that could impact our brand health and image.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 86

B2B Report Case Study Content 86

Jon Loomer

JANUARY 2, 2024

In 2023, I made being a podcast guest a priority. Short-form video was that “something,” and I published at least one video every day in 2023. In general, I find that it makes for a much more natural conversation if we have some sort of connection already. I want to continue this in 2024. What could we talk about?

Education 143

Education Course Video Publishing 143

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I’ve analyzed millions of conversations debating a variety of products, and the most surprising finding is that there is no answer!

Reddit 145

Reddit Research Loyalty Survey 145

Social Media Strategies Summit

OCTOBER 13, 2023

pic.twitter.com/OHXmwFTFfT — Duolingo (@duolingo) July 24, 2023 Why It Worked If there’s one thing social media users love talking about, it’s changes to social media platforms. That made Twitter’s rebranding a real open goal for marketers. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Convince & Convert

DECEMBER 6, 2023

51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Some prefer conversational chatbots to deliver real-time customer service for customers on Facebook. Not sure how to provide great customer support via social media?

Social Media 145

Social Media Hubspot Statistics Survey 145

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Instead, it’s determined by their place in the greater cultural conversation. “I

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

JUNE 26, 2023

On top of campaign tracking, influencer marketing, and social listening, you can also schedule and publish your social media posts on one platform. In that case, you have to tweak your content marketing strategies to head in the right direction. How Do I Calculate Social Media Conversions? appeared first on Keyhole.

Engagement 52

Engagement How To Metrics ROI 52

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Survey 97

Survey Marketing Social Media Management Badge 97

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 103

Influencer Brands Collaboration Authentication 103

Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Content creation and seeding, as well as conversation fanning generates interest, attention, and ultimately a boost in business. Here are some challenges your PR team should be ready to deal with in 2023: Social Media.

Team 52

Team Skills Sentiment Reputation 52

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing 62

Marketing Survey Skills How To 62