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Five stats to improve your 2021 marketing strategy

Sprout Social

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Strategy 145
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How Often to Post to Social Media in 2021

Hootsuite

You don’t want to overwhelm your followers or feel like you’re spamming the news feed. We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. On Twitter , post between 1 and 5 Tweets a day.

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

Visually SM

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

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9 effective customer retention strategies that work in 2021

Sprout Social

— Zendesk (@Zendesk) April 26, 2021. — Julien Paffumi (@jpaffumi) April 29, 2021. The good news is that providing social customer care doesn’t have to mean scrambling or refreshing your Twitter feed 24/7. — Evernote (@evernote) April 22, 2021. — Pocket (@Pocket) April 27, 2021.

Strategy 126
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The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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11 ways to get more followers on TikTok in 2021

Sprout Social

Next, think about the kinds of content you’ve been publishing on your other feeds. Head over to the discover page on your app to see what hashtags and sound clips are trending for inspiration about what you can use on your own feed. Influencer marketing is a great tactic on Instagram, but this also extends over to TikTok.

Hashtag 133
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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

Twitter 113