agora pulse

JANUARY 30, 2021

Are you approaching your social media strategy like you always have? In this new year, level up with these social media tips from experts. What top tips do you need to know to level up your social media strategy in 2021? Social media tip from: Alan Gannett , author of The Creative Curve .

Social Media 132

Social Media Tips Strategy LinkedIn 132

Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers.

Patterns 68

Patterns Social Media Management Hashtag Instagram 68

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. Social Video.

Video 69

Video Marketing B2B Eventful 69

Later

DECEMBER 20, 2020

Stay on top of your social strategy and plan for all the important holidays with our free 2021 printable calendar and holidays guide. 2021 Social Media Holidays Guide. We know that scheduling posts and visually planning your feed in advance is key to a stress-free life for social media managers.

Patterns 52

Patterns Social Media Management Hashtag Instagram 52

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Facebook, Instagram & Twitter Competitor Reports.

Report 131

Report Social Media Metrics Team 131

agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

Facebook 91

Facebook How To URL Template 91

Sprout Social

JANUARY 19, 2021

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience.

Data 97

Data Sentiment API Analysis 97

Sprout Social

SEPTEMBER 23, 2021

3 social-first fashion trends that made waves in 2021. Social can turn everyday consumers into stylists with massive followings. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. The men of the ‘90s.

Retail 127

Retail Trends Social Media Fashion 127

Ignite Social Media

MAY 11, 2021

For those of us in marketing that have the responsibility of managing Instagram pages and communities, this feature could make your life a lot easier. Other platforms like Twitter and Facebook let page admins “Hide” comments. But we also know that, just like in the offline world, there will always be those who abuse others.

Instagram 101

Instagram How To Press Release Notification 101

Sprout Social

NOVEMBER 30, 2021

of consumers aged 25-34 made at least one purchase on social media in 2021. By 2025, US social commerce is estimated to be nearly a $79.6 What challenges does social commerce solve? How to get started in social commerce. Social commerce blends well with your social customer care strategy.

Trends 144

Trends Conversation Instagram Influencer 144

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? 500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

APRIL 12, 2022

According to the Muck Rack State of PR Report 2021 , 73% of public relations professionals don’t think the term “public relations” as it’s defined today will describe the work they’re doing in five years. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. versus 2.87

Statistics 108

Statistics Skills Analytics Press Release 108

Social Media Strategies Summit

SEPTEMBER 14, 2021

[We’re] trying to take small steps and gain confidence, as we aren’t seeing the backlash that we would have seen even just a few months ago,” she says about their social media content in May of 2021. On Facebook, they’re super into history. Informative.

Brands 286

Brands Meme Research Social Media 286

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. For context, SmartInsights found the average CTR for Instagram feed ads is just 0.22%, and Facebook’s CTR is 1.11%. Inspirational. What are their ambitions?

HootSuite 97

HootSuite Campaign Metrics CPC 97

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

MAY 31, 2022

In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. But for marketers, this new feature could simplify and improve Instagram management. Then add your image—upload a file from your computer, or choose an image from your Facebook profile. Write your caption.

Instagram 130

Instagram Social CRM Hashtag Publishing 130

Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. What are SECC’s most successful social platforms for customer engagement and why? Facebook post found here.

Company 89

Company Social Media Instagram Social Media Management 89

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. — Wendy's (@Wendys) February 22, 2021.

Twitter 145

Twitter HootSuite Notification Analytics 145

Buffer Social

NOVEMBER 13, 2023

uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. Source: Facebook 8. Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. — BBC Sport (@BBCSport) August 1, 2021.

Eventful 115

Eventful Social Media How To Sports 115

agora pulse

FEBRUARY 17, 2021

When I started my career, I was ALL about social media. My content was focused on sharing tips for Twitter chats and Facebook Lives. I stuck to mostly social media UNTIL I called off my wedding. Social Media Summit: Instagram Edition. 2021, at 8:30 AM (Eastern time).

Instagram 112

Instagram Engagement Tips Energy 112

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. Enabling shopping on Instagram is a smart move for e-tailers and brands who already have an active product catalogue on Facebook.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Organic reach is, yes, still on the decline in 2021.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

NOVEMBER 19, 2020

Sprout’s recent announcement of a first-of-its-kind integration with Glassdoor , the preeminent source for employee- and candidate-driven reviews and insights for companies, expands upon our existing reputation and review management solutions for Facebook Reviews, Google My Business and TripAdvisor.

Reddit 105

Reddit Hubspot API Reputation 105

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity.

Instagram 90

Instagram How To Retail FAQ 90

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

MAY 19, 2021

The median social engagement rate is less than 1%. Here’s what that looks like broken down by platform: Median benchmark for Facebook engagement: 0.09%. These stats are crucial to understanding the effectiveness of your social media customer engagement strategy. 8 ways customers interact with brands on social in 2021.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

JANUARY 19, 2022

— Wawa (@Wawa) November 22, 2021. If the idea of “building a robot” for your social platforms has you in a panic, don’t worry. Sprout’s Bot Builder is so easy to use, you can get a Facebook and Twitter bot up and running in minutes. Some social media management software even allows you to save go-to answers.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

NOVEMBER 29, 2021

Use a social media management tool to track how your audience varies by platform. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings. Just a few tweaks can take your social commerce experience to the next level.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. This can be as simple as linking to your video in a Facebook post or Tweet, for example. at least once. Continue the hype.

Video 129

Video Social Media How To Trends 129

Sprout Social

MARCH 20, 2023

Facebook Stories: Facebook Stories are very similar to Instagram Stories. YouTube Shorts: Since launching in 2021, YouTube Shorts officially surpassed 50 billion daily views. With a more robust video strategy comes the need for a more robust social media management system. Build your case. And score buy-in.

Buy 118

Buy Video How To Template 118

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

JUNE 13, 2022

Save time with our powerful TikTok management tool. Much to the joy of social media managers, TikTok launched their Video Scheduler in spring of 2021 for Creator and Business accounts. Agencies, social media managers and creators alike may be balancing multiple TikTok accounts. Published on.

Tips 94

Tips How To Publishing Social Media Management 94

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! — Nicole Tabak (@nicoletabak) November 4, 2021. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Consultant 106

Consultant Social Media How To Insurance 106

Oktopost

SEPTEMBER 22, 2021

Facebook Ads. 74% of professionals have a Facebook page , making it a pretty good bet that your B2B business would be well-served to incorporate Facebook into your paid social media strategy. Use Facebook Ads handy Ad Relevance Diagnostics tool to see how relevant your ads are to your targeted audience. .

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

NOVEMBER 30, 2020

billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers. There are now 4.14 Elevate your impact with new reports.

HootSuite 119

HootSuite Instagram Metrics Template 119