Sprout Social

FEBRUARY 8, 2021

Engagements. For example, content teams can determine which pieces of content inspire engagements while sales teams can identify which posts bring potential customers to the website. Key metrics to look for: Engagement Rate (per impression). Cost per Engagement (CPE). Public Engagements per Post. Audience Growth.

Report 131

Report Social Media Metrics Team 131

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. With the right tool, you can easily determine the attributes of your most engaged followers. In Sprout, running a Profile Performance Report gives you a snapshot of your brand’s visibility across the major networks to quickly identify patterns in your engaged audience base.

Data 141

Data Social Media Sentiment Team 141

Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. You can: Gather general sentiment around specific campaigns in real time.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

SEPTEMBER 23, 2021

3 social-first fashion trends that made waves in 2021. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” — Glamour (@glamourmag) April 1, 2021. Crochet and yarn crafts. — Cailey ????

Retail 127

Retail Trends Social Media Fashion 127

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. And they’re getting crazy engagement. Let’s be honest. But what has remained the same?

Advertising 177

Advertising Metrics Cost Sentiment 177

SocMed Sean

MARCH 22, 2022

In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies. Twitter engagement can also help you find new customers. Twitter can accommodate.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Ignite Social Media

OCTOBER 2, 2023

Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook.

Data 154

Data Facebook Reddit Social Networking 154

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Pixlee

SEPTEMBER 15, 2021

You want to develop a working relationship with influencers who have supported your business to promote greater success and positive sentiment about your brand. Though macro-influencers may reach a larger audience, micro-influencers typically see more engagement because they have built a more tight-knit, niche community of followers.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

You want to develop a working relationship with influencers who have supported your business to promote greater success and positive sentiment about your brand. Though macro-influencers may reach a larger audience, micro-influencers typically see more engagement because they have built a more tight-knit, niche community of followers.

Tips 52

Tips Influencer Campaign Metrics 52

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Brainstorm and test new campaigns.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

OCTOBER 1, 2022

Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2021, Tweets related to pumpkin spice garnered 2.29 million engagements in August alone. This year, engagements hit 2.73 million engagements, making for a 29% increase from September 2021’s numbers.

Marketing 104

Marketing Sentiment Apple Trends 104

Sprout Social

DECEMBER 29, 2022

Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. The 2021 #Yardrunners Collection is available now. — Nike.com (@nikestore) September 13, 2021. Maintaining customer loyalty.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Applying those insights has paid off, with the brand enjoying big uplifts in followership, engagement, and impressions. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

DECEMBER 15, 2020

There are a couple of factors likely contributing to the dip in conversations surrounding 2021 goal setting. my list of new year’s resolutions for 2021: 1. People also have to contend with the unpredictability of 2021. Jan 1, 2021 New Year's Resolution: Not like that. For starters, people are tired. — M.A.D.,

Instagram 131

Instagram Comparison Sentiment Reddit 131

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Engagement (especially shares). — Wawa (@Wawa) November 22, 2021. But we decided that shouldn’t prevent us from being more… Posted by Nisolo on Wednesday, December 15, 2021.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

MAY 3, 2021

Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! — Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. konaomie) April 23, 2021. Seen on Killian Court.

Brands 122

Brands Education Communities Authentication 122

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. — jcbphd (@jcbphd) December 15, 2021. — Pottery Barn (@potterybarn) December 17, 2021. — Tara Lynn (@Gigglegirls3) December 22, 2021. I then opened a ticket. Can you help?

Statistics 110

Statistics Social Media Brands Issues 110

Sprout Social

SEPTEMBER 23, 2021

On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. To better understand how the 2021 Texas winter storm unfolded, we worked with Twitter’s team to analyze Tweets sent before, during and after the crisis reached its peak. Understanding the #TexasFreeze with social listening .

Project 112

Project Analysis Hashtag Sentiment 112

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. Victor (@just4victor) July 27, 2021. Nick (@AtNickMartin) August 17, 2021.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Hootsuite

FEBRUARY 1, 2022

Owned by Amazon, Twitch lets creators chat with their viewers during a live stream via Twitch chat, making for an engaging experience. As of December 2021, the platform boasts over 7.5 These creators typically have a more loyal follower base who will be more open to hearing about your brand and engaging with the streamer.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

APRIL 12, 2022

The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement. Building a positive public image now also means understanding how to increase online engagement, get backlinks and identify opportunities for content. Gauge positive and negative sentiment from audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

OCTOBER 11, 2022

— BBC Sport (@BBCSport) August 1, 2021. When there is high engagement, you want to have control of the information on your social pages. When running a social media campaign, you’ll have an objective to drive engagement or product awareness. Explore the themes and patterns of the conversation and general sentiment.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

JULY 12, 2022

As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. Aldi’s hairy caterpillar predicament (2021). Lesson for brands: Engage your audience and use social to your advantage. Packaging update.

Examples 112

Examples Brands Sentiment Reputation 112

Oktopost

APRIL 21, 2022

In our increasingly digital environment, consumers engage with brands online in more ways than ever before. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Sharing content related to the company or brand.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. — GoogleTrends (@GoogleTrends) February 5, 2021. — Sprout Social (@SproutSocial) January 30, 2021. CovidVaccine trends, US [link] pic.twitter.com/mia0jsbhOG.

Content 130

Content Trends How To Exercises 130

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. You will know who to engage with. We’re just doing it.

Twitter 145

Twitter HootSuite Notification Analytics 145

Oktopost

APRIL 11, 2022

While small businesses don’t have the resources of larger companies, you should still be able to learn a lot from their social media engagement. Take a look at different companies and see what types of content tends to lead to the most engagement. Consider audience engagement.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

APRIL 7, 2021

However, these engagements paint an incomplete picture. Engagement is only a small fraction of the whole picture. How do you know what your silent fan base is into if they’re not engaging with your content? Look for keywords or themes your competitors use to engage their audience. Just consider the “90-9-1 Rule”.

Social Media 136

Social Media Content Lurker Metrics 136

Sprout Social

MAY 24, 2022

Then, in 2021, #CleanTok elevated the product to explosive fame. Adding aligned creators to your public relations distribution processes can help your brand get in front of a more engaged, brand-receptive audience. Social : Audience growth, engagement rate, impressions, reach. Sentiment data. Aesthetic – Xilo.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Keyhole.co

DECEMBER 11, 2020

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums. The post Miss Topsy?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. People are engaging more with the brands they love on social media. pic.twitter.com/24wbujWXhe.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 4, 2021

Key metrics here include impressions, engagements and click-throughs. Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Learn how your audience feels about your brand using sentiment analysis.

Data 124

Data Metrics Sentiment Analytics 124

Likeable

APRIL 26, 2021

Throughout 2021, 50 households across the U.S. We witnessed an outpouring of positive sentiment and support, as communities came together to celebrate the gift of home. The campaign exceeded all set benchmarks and, in the first month and a half alone, garnered 1.2M+ impressions, 455K+ views, and 63K+ engagements.

Sentiment 91

Sentiment Campaign Team Small Business 91