Hootsuite

JUNE 29, 2021

Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business. The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Engagement (especially shares). — Wawa (@Wawa) November 22, 2021. There’s nothing wrong with creating product launch posts on the fly or day-of using user generated content (UGC).

Products 133

Products Social Media FAQ Sentiment 133

Hootsuite

JUNE 21, 2022

But while we only launched our official TikTok strategy in July 2021, we were lurking on TikTok for years prior to that. It was the most downloaded app of 2021 , with 656 million downloads (over 100 million more than its closest rival, Instagram). We launched our strategy in July 2021. How we developed our TikTok strategy.

HootSuite 85

HootSuite Trends UGC Authentication 85

Ignite Social Media

DECEMBER 10, 2020

As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. As we look ahead at 2021, things aren’t going to change overnight. Having the right people staffed to monitor your channels and properly engage is vastly important. as well as spam.

Communities 176

Communities Social Media Tips B2B 176

Hootsuite

MARCH 2, 2023

In 2021, brands spent $181.2 Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. — Anheuser-Busch (@AnheuserBusch) June 2, 2021.

Campaign 133

Campaign Social Media Collaboration Apple 133

Sprout Social

NOVEMBER 16, 2021

Organic : Engagement rate, click-through-rate, social traffic referrals, website page actions (e.g., For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. TravisKauth) May 6, 2021.

Social Media 139

Social Media UGC Analysis Conversation 139

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Do they have the reach or engagement that you want? .

Features 52

Features Brands Influencer Travel 52

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. The beauty of social media for retail is that you can engage with people at just about any point of the customer lifecycle.

Retail 96

Retail Social Media UGC How To 96

Sprout Social

JANUARY 5, 2021

Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. Some examples of trends you can identify via social media include: Types of content are people sharing and engaging with the most. Types of ads that consumers engaging with. Customer-specific trends.

Strategy 130

Strategy Content How To Trends 130

Sprout Social

MARCH 27, 2023

They’ve built their followings based on the engaging content they share on social. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. So, tapping into UGC is a win-win-win. Think infographics and how-to videos.

Campaign 127

Campaign Social Media UGC Metrics 127