Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Posted by River Island on Saturday, October 23, 2021. TravisKauth) May 6, 2021. — macy gracie (@mgstoked) May 6, 2021.

Social Media 139

Social Media UGC Analysis Conversation 139

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. In fact, the Sprout Social Index 2021™ found titans like Facebook (55%), Instagram (54%) and YouTube (49%) rule British and Irish consumers’ social media habits.

Retail 96

Retail Social Media UGC How To 96

Keyhole.co

FEBRUARY 26, 2024

Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from.

Social Media 59

Social Media Strategy UGC Influencer 59

Oktopost

MAY 2, 2023

By 2021, almost half of marketers had embraced social listening. Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. By the spring of 2022, that number had risen to more than 60%. No, although the two terms are sometimes confused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Hootsuite

MARCH 2, 2023

In 2021, brands spent $181.2 How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. Insights can help you monitor social sentiment over time and put out (metaphorical) fires before they start.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

JANUARY 5, 2021

Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. This includes brands, product names, and sentiment-related keywords (ex: “good” or “disappointing”). Conventional wisdom says you should consider creating more of the same.

Strategy 130

Strategy Content How To Trends 130

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

Campaign 127

Campaign Social Media UGC Metrics 127

Hootsuite

JUNE 29, 2021

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs and media, business is an institution with a 61 percent level of trust. — Hootsuite (@hootsuite) April 21, 2021. — Burger King (@BurgerKing) June 14, 2021. Establish your brand as a thought leader.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website.

Features 52

Features Brands Influencer Travel 52

Hootsuite

JUNE 21, 2022

But while we only launched our official TikTok strategy in July 2021, we were lurking on TikTok for years prior to that. It was the most downloaded app of 2021 , with 656 million downloads (over 100 million more than its closest rival, Instagram). We launched our strategy in July 2021. How we developed our TikTok strategy.

HootSuite 85

HootSuite Trends UGC Authentication 85

Ignite Social Media

DECEMBER 10, 2020

As we look ahead at 2021, things aren’t going to change overnight. Incentivize Advocacy: Find and reward advocates for participating in the community through actions such as Surprise & Delights or sharing their User Generated Content (UGC). Top Questions About Social Media Community Management and Content Production in 2020.

Communities 176

Communities Social Media Tips B2B 176