Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. This loss in productivity and wasted marketing budget costs companies $1 trillion per year.

Engagement 87

Engagement Social Media B2B Team 87

Oktopost

SEPTEMBER 4, 2020

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 LinkedIn may have a higher concentration of users who will engage with B2B marketing content.

B2B 150

B2B LinkedIn Facebook Statistics 150

Pixlee

MAY 3, 2021

The check mark verifies that a person actually works for the company that they have listed in their profile. But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . Social Media Contests. Does Verification Still Matter? .

Social Media 98

Social Media UGC Reddit YouTube 98

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. — Michaela Mendes (@mmendeswrites) November 9, 2021.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JUNE 8, 2021

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content.

Meeting 130

Meeting Brands Collaboration Exercises 130

Sprout Social

OCTOBER 5, 2021

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. And the proof that consumers trust the brand is on social.

Brands 110

Brands Marketing Apparel Issues 110

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Facebook’s Historic User Data Runs Deep.

Facebook 130

Facebook Strategy Marketing Travel 130

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. — Alicia Thomas (@thealiciathomas) June 25, 2021. — Pinterest Business (@pinterestbiz) April 21, 2021. — Leah Buege (@leah_buege) June 30, 2021.

Team 140

Team Conversation Social Media Instant Messaging 140

Hootsuite

NOVEMBER 28, 2022

They can boost your visibility by: Showing off your products on social media. In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? Make sure to engage with or respond to all reviews, good or bad.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. You will know who to engage with. We’re just doing it.

Twitter 145

Twitter HootSuite Notification Analytics 145

Hootsuite

AUGUST 19, 2021

A freelance social media manager is a social media marketing expert who provides on-demand services. They are usually a team of one, are registered with their local Chamber of Commerce, and work with multiple companies and clients. Community management (engaging with followers, answering DMs and comments). Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 141

Curation Data Content UGC 141

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Weekends had the lowest engagement for this industry. and Wednesdays at 3 a.m.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 Learn more here. Fourteen hours.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 Posted by Adore Me on Monday, February 15, 2021. Posted by Jeni's Splendid Ice Creams on Tuesday, February 23, 2021. Posted by Jeni's Splendid Ice Creams on Saturday, February 27, 2021. The Teaching Company. This Thursday.

Campaign 142

Campaign Facebook Influencer Embedding 142

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Do you regularly update your social media profiles? Engage with them!

Social Media 107

Social Media Survey Advertising Review 107

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. Embracing the Algorithms.

Social Media 103

Social Media B2B Statistics Types 103

Hootsuite

JANUARY 4, 2023

Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement. Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. It has a unique vibe, which this article will explain.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Plus, in an era of social distancing, these real-time videos can help take the place of live events. Current and emerging YouTube trends.

YouTube 139

YouTube Trends Strategy Content 139

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Extend social further into your business with CRM & Helpdesk integrations.

Reddit 104

Reddit Hubspot API Reputation 104

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

Sentiment 104

Sentiment Analysis Patterns Price 104

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok tools for engagement. Brandwatch is great for engaging with your TikTok audience. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.”

Tools 110

Tools HootSuite Marketing Analytics 110

Ignite Social Media

NOVEMBER 16, 2020

And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds. 2021 Social Media Landscape at a Glance. 2021 Social Media Landscape at a Glance. increase in social media.

Social Media 209

Social Media Tips Organization Strategy 209

Sprout Social

NOVEMBER 9, 2021

Below are some key reasons why you shouldn’t sleep on growing your subscriber count: Greater reach and audience engagement. That is, their videos receive more views and engagement and therefore are more likely to get recommended to others. Companies like Sephora boast big numbers (including 1.31

YouTube 138

YouTube Tips Tools How To 138

Social Media Strategies Summit

APRIL 22, 2019

With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. And it’s this same trend that will make 2019 the year of social TV. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic.

Trends 142

Trends Social Media Instagram Influencer 142

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

agora pulse

DECEMBER 23, 2020

“Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

YouTube 123

YouTube Notification Video Trends 123

Hootsuite

MARCH 2, 2022

Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. more engaging than long-form video.

B2B 136

B2B Brands Marketing How To 136

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78